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How to Invite People to Like Your Facebook Business Page
Jan17

How to Invite People to Like Your Facebook Business Page

Post by: Holly Yalove

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

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8 Reasons to Use Buyer Personas to Guide Your Marketing
Jan05

8 Reasons to Use Buyer Personas to Guide Your Marketing

Post by: Emily Winsauer

The first time I wrote about buyer personas was nearly 4 years ago, which is about a decade in internet-years (running slightly behind the equivalent 28 dog years). 

Chances are, you know what buyer personas are and the inbound marketing theory behind why they work. But some people haven't gotten around to using them yet, often because they don't want to devote the time to writing personas and getting their teams to use them if they don't think they'll see a solid ROI.

And you know what? That’s completely understandable! So here are 8 things that buyer personas can do to improve your marketing in a measurable way.

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Does the 1,000 True Fans Theory Work for Businesses?
Dec28

Does the 1,000 True Fans Theory Work for Businesses?

Post by: Emily Winsauer

Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.

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VIEO's 2016 Holiday Hours
Dec15

VIEO's 2016 Holiday Hours

Post by: Emily Winsauer

It's that time of year again ... a time for raucous office parties, white elephant gifts, and much-deserved time off with family and friends. But before we all head home to wrap presents and marathon Christmas movies in our pajamas, we thought we should probably share our holiday hours with all of our current and future friends and clients.

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Why Using Clickbait-Inspired Tactics Is Bad Content Marketing
Dec06

Why Using Clickbait-Inspired Tactics Is Bad Content Marketing

Post by: Emily Winsauer

We've all done it—even the most savvy inbound marketing experts. You're absentmindedly scrolling through Facebook during the mid-afternoon slump when you suddenly stumble upon an article titled “She Tried to Wrestle an Alligator and You’ll Never Guess What Happened Next!”

You get a strange, uncontrollable urge in your index finger to click the link and see exactly what that crazy lady was up to. After spending a disappointing minute-and-a-half reading about a zoologist taking a blood sample, you realize: you've fallen for clickbait yet again.

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