August 11, 2014 | Holly Yalove

3 Reasons to Choose a Marketing Firm in Knoxville

Choose a Marketing Firm in Knoxville

If you own a business in Knoxville and you're looking for a marketing firm, you don't need to go far to find the best.

Knoxville has amazing local talent available to those in and outside of the East TN area. If you think big cities like New York, L.A., or Atlanta corner the market, you may be surprised to find that there are many reasons to choose a marketing firm in Knoxville.

Until I moved here from Atlanta in 2009, I didn't realize what this historical and culture-rich city has to offer. There are many reasons to choose a marketing firm in Knoxville, and here are some of ones that topped the list for me.

Knoxville is a Creative Hub

Marketing and creativity go hand-in-hand, and there is a a strong creative community in Knoxville. Our rich artistic atmosphere comes in part from our many art galleries and museums, such as the Knoxville Museum of Art, which celebrates its 25th anniversary in 2015. Other notable creative venues include The Knoxville Opera Company, Knoxville Symphony Orchestra, The Appalachian Ballet Company and the historic Tennessee Theatre and Bijou Theatre.

With such strong creative inspiration from the visual and performing arts, it's no wonder Knoxville has a wealth of creative talent. Many well-known authors, artists, musicians, and actors have Knoxville roots, including Pulitzer Prize-winning writers James Agee and Cormac McCarthy, actor/director Quentin Tarantino, Mad Men star Christina Hendricks, country music icon Dolly Parton, and impressionist painter Catherine Wiley, just to name a few. The list is long, so if you're dying for more proof of the creative people from Knoxville you can find them here.

Madison Avenue Talent at Knoxville Prices

Knoxville's low cost of living and Tennessee's affordable tax structure make it an attractive city for entrepreneurs and agencies to set up shop and attract great talent.

Knoxville was named by Forbes 2014 list as America's fifth most affordable city, making it a great place to look for top-shelf marketing talent at a lower rate than you can find in larger cities better known for great marketing firms.

According to fourth quarter 2013 data from the National Association of Home Builders, the median home sales price in the Metro Knoxville area is $140,000, which means 77.4% of homes are affordable to families earning the local median income. In addition to lower home costs, non-housing expenses in Knoxville are about 11% lower than the national average.

Beyond being one of the most affordable cities, Knoxville has also been named by Forbes as one of the Happiest Cities to Work (ranked #2), and one of the Best Places for Business and Career, ranking #42 out of the 200 of the largest US metro areas based on factors related to jobs, income growth, quality of life, costs, and education of the labor force.

Knoxville Marketing Firms Get Orange Inspiration

If you've ever been here, you know that Knoxville bleeds orange. Our city is the proud home of the University of Tennessee, also known as The Big Orange. On Saturdays during football season, you can't go far without seeing a flood of orange-clad UT fans.

How does this relate to marketing? Well, if you believe in the psychology of color, orange is the color of creativity, energy, stimulation, sociability, and uniqueness. These are all great qualities to seek in your marketing firm, whether or not you think our constant exposure to orange is a factor! (If you're interested, we explain the psychology behind use of color more in our post How to Choose Colors for Your Brand).

We'll be happy to talk to you and explain why choosing a marketing firm in Knoxville can be the best business decision you ever made - especially if it's VIEO Design!

Hey, they call Tennessee the Volunteer State for a reason.

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Holly Yalove

Holly Yalove

As VIEO’s chief strategist and one of our principals, Holly Yalove serves as the head digital and inbound marketing strategy for our clients. She has used her extensive management, sales, and marketing experience to dramatically increase our digital marketing business, helping us become the well-rounded agency we are today.

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