SEO Tips from Warren Buffett, Part 1: Don’t Avoid Bad News—Fix It.
Are these SEO tips really from Warren Buffett? Well, in a way, they are!
Each tip in this 10-part series is based on a quote from the man himself or a high-ranking member of his team, and all are specially selected to help you make SEO decisions for your company’s website with Mr. Buffett’s legendary eye for opportunity and uncanny ability to turn lemons into lemonade.
Warren Buffett is widely considered the most successful business investor of the last century, and his investments have made him one of the wealthiest people in the world.
It goes without saying that a man with an investment record like his would have an uncommon wisdom that guides his decisions, and that learning from his decision-making process can help even small businesses improve and grow.
TIP #1: SEO is part science, part art. You’re going to make good decisions, and poor ones, too.
Track your results, and when you see negative indicators, take action immediately.
If you’re the owner, encourage your employees to give you any bad news regarding your results as soon as they get them.
This allows you the maximum opportunity to correct a wrong decision and start benefitting from a better one.
As one of VIEO Design’s four owners, Mac Bartine served as our COO and web strategist until July 2014. Today, he advises VIEO as a partner and uses his considerable skill as a digital strategist in his positions as CEO of several startups.