SEO Tips from Warren Buffett, Part 6: Cut Your Losses
Today’s SEO tip is an extension of last week’s advice about knowing when to continue, and when to quit.
If all of your company’s SEO work is done in-house, it can be even more difficult to change your strategy – after all, you’ve personally invested time and energy in the project.But when the resources you have to devote to your SEO are limited, it’s even more important to know when to… well, give up.
(Make sure you try ourbefore you give up.)
TIP #6: When it’s time to give up, give up.
Were your eyes bigger than your stomach when you started to go after a difficult keyword or vertical market?
If you find yourself slogging through difficult SEO work and getting nowhere for months or even years on end, you’re not losing anything by giving up on that market or keyword.
Think of it this way: if you paid good money for a piece of manufacturing equipment that didn’t work and you couldn’t return it, would you keep trying to make your product with that defective equipment because you didn’t want to lose money re-selling it or fixing it?
Of course not. You’d replace it or find a better way to do the work. The same goes for your SEO.
So if a difficult SEO endeavor isn’t fruitful, drop it and accept your losses so you can move on to more profitable territory.
As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.