SEO Tips from Warren Buffett, Part 8: Trendy Isn't Always Safe
If you can remember all the way back to the 4th post in our SEO tips series, then you know that it's important for you to fully understand any SEO tactic before you do it.
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Sometimes, however, the power of "but everybody else is doing it" can overcome even the most cautious marketer.
TIP #8: “If your friends jumped off a cliff, would you jump, too?” – Mom
Don’t assume that you’re doing your company any favors by jumping on SEO trend bandwagons.
For example, many SEOers thought guest blogging was the answer to their link creation woes, and jumped headlong into multiple strategies that the “gurus” told them they should use (usually a product or service created and sold by said gurus).
About the time guest blogging really started building steam, Google started rolling out new algorithms that punished people for spammy guest blogging practices.
When it comes to SEO trends, adopt an attitude of skepticism and go straight to the top sources to do your SEO research and decision making.
When in doubt about an issue, look for thelatest news from the above sources. Old, outdated recommendations in SEO can be the death of your website. I personally consider anything over 6 months old to be suspect, and look for newer results.
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As one of VIEO Design’s four owners, Mac Bartine served as our COO and web strategist until July 2014. Today, he advises VIEO as a partner and uses his considerable skill as a digital strategist in his positions as CEO of several startups.