(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)
As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.
Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.
According to Hubspot, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text is. In effect, this means that whether on your website or on your social media platforms, the images that represent your brand have a much greater impact on your audience than anything else.
As social media platforms add new features and rework existing ones, it's often difficult for graphic designers and inbound marketers to keep track of the dimensions for profile photos, cover photos, and backgrounds. We know it's been a challenge for us!
So, to save you a little extra work, we created an infographic of 2017 social media image sizes for your favorite platforms in an easy-to-use graphic form.
Facebook Business Page
Cover Photo: 828 x 315 pixels - Smaller images will stretch to fit the area. For a faster load time, upload an RGB JPG photo that's less than 100 KB in size. For sharp images, start with a canvas that’s 1656 x 630 pixels (twice the size). For images with text or graphics, use a PNG file.
Profile Picture: 180 x 180 pixels - Profile pictures must be at least 180 x 180 pixels to upload. Rectangular images will be cropped from the center of the image. When you post an update, comment or like someone else’s page, your profile picture will appear at 90 x 90 pixels.
- The latest Facebook guidelines indicate that your cover photo is public, and anyone who visits your page will see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Facebook has now removed the stipulation that your cover photo cannot contain more than 20% text.
- Posts with fewer than 250 characters get more engagement.
- Tools such as Postcron’s Multiupload allow you to upload and schedule more than 300 pictures in only seconds.
Cover Photo: 3000 x 1000 pixels - Acceptable file formats are JPG, GIF, and PNG. Twitter recommends 1500 x 500, but we have found 3000 x 1000 works best to display the image properly.
Profile Picture: 500 x 500 pixels
Background Image: 1920 x 1200 pixels
- Pictures uploaded via pic.twitter.com get 94% more retweets than others.
- Tweets with the highest number of retweets are those with 70 to 100 characters.
- Create and schedule tweets using Postcron's Bulk Uploading feature.
Company Logo: 400 x 400 pixels
Hero Image: 646 x 222 pixels - LinkedIn allows you to add a photo or graphic image to your company page, similar to the Facebook cover photo. This is an opportunity to create a powerful and pleasing visual aesthetic for your page. Unlike Facebook, LinkedIn isn't picky about what you put in your "hero image." There really are no limitations.
Cover Photo: 1400 x 425 pixels - This feature is only available for personal profiles, not company pages.
Pro Tip: Use Featured Updates to highlight your best content. Similar to Facebook's "Highlight" feature and Twitter's "Pin" feature, LinkedIn allows you to tack your post to the top of your stream so it's the first thing visitors using the "Feature this Update” function.
Profile Photo: 1000 x 1000 pixels - The profile photo is displayed as 250 x 250 pixels, but it's best to upload at 1000 x 1000 pixels for best quality. Your Google Plus photo will also be used as your YouTube avatar.
Cover Photo: 1600 x 900 pixels - The new Google Plus cover’s ratio remains the same 16:9, but what’s shown is much smaller. The minimum size of the cover image must be more than 480 x 270 pixels.
How It Looks on Different Devices - Google Plus's design is responsive; pictures automatically adapt to different screens. If you want to ensure maximum quality on all screens, tablets, and smartphones, upload them with a size of at least 920 x 250 pixels.
Channel Art: 2560 x 1440 pixels - YouTube will scale your channel artwork using responsive web design. YouTube recommends uploading channel art at 2560 x 1440 pixels with a maximum file size of 2MB. Your channel art banner will automatically scale to anywhere between 640 x 175 pixels (narrowest) to 1060 x 175 pixels (widest).
Tablet Display: 1855 x 423 pixels
Mobile Display: 1546 x 423 pixels
TV Display: 2560 x 1440 pixels
Desktop Display: 2560 x 423 pixels
Video title: 100 characters
Video Description: 5000 characters
Video Dimensions: 2560 x 1440 pixels
We hope this quick guide for designers will make it easy for you to create perfect social media images for all your channels - but to take it one step further, we've also created a free, downloadable package of PSD templates for you!