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Demystifying Buyer Personas: What To Know & How To Use Them
Jul
30

Demystifying Buyer Personas: What To Know & How To Use Them

Post by: Yvonne Bertovich

Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!

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How to Create Authentic Content
Jul
10

How to Create Authentic Content

Post by: Nikki Sneed

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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New Branding and Web Design for Noah's Ark Veterinary Hospital
Feb
16

New Branding and Web Design for Noah's Ark Veterinary Hospital

Post by: Melanie Chandler

When the owner of Noah's Ark Veterinary Hospital came to us, he had recently acquired a previously-owned veterinary hospital and needed a new website design. On top of that, he wanted new branding with an updated look that reflected his own personal flair.

I was up for the challenge, of course. How could I not enjoy working on this project? I got to stare at adorable animals all day—there's nothing better than that!

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Client Spotlight: Regal Fuels Web Design and Branding
Dec
11

Client Spotlight: Regal Fuels Web Design and Branding

Post by: Melanie Chandler

Regal Fuels came to us for a complete web design makeover, starting with their branding. They wanted the whole shebang, and as their designer, I was definitely up for the challenge.

The great thing about a website makeover is that the client already knows what's not working for them. With just a few simple questions, we were able to find out the direction they wanted to take with the branding and new site.

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When Is It Time to Redesign Your Logo?
Mar
03

When Is It Time to Redesign Your Logo?

Post by: Melanie Chandler

A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.

If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.

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The Secret Sauce for a Good Logo Design
Dec
01

The Secret Sauce for a Good Logo Design

Post by: Melanie Chandler

With the crazy amount of logos out there in the world, it’s a challenge to be different and original. But just being unique isn’t enough; a good logo design has a little something special, a “secret sauce” that makes it memorable.

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