Make Your Business Stand Out in a Noisy Marketplace

How to Create Authentic Content
Jul10

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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When Is It Time to Redesign Your Logo?
Mar03

When Is It Time to Redesign Your Logo?

Post by: Melanie Chandler

A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.

If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.

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Designing Print Materials that Rock Your Digital Branding
Nov18

Designing Print Materials that Rock Your Digital Branding

Post by: Lauren Nelson

Over the last decade, Internet marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Internet is the only place your branding appears. When you start designing print materials, all the focus on your web presence may leave you wondering how your digital branding should translate into print.

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How to Create a Branding Style Guide for Your Company
Oct28

How to Create a Branding Style Guide for Your Company

Post by: Melanie Chandler

Why does your company need a branding style guide? The simple answer: a style guide can save you time, money, and frustration. This important document gives anyone who uses your branding a clear set of rules for how marketing materials should look both online and off. It even gives instructions for exactly how things should be done, how the end result should appear, and sometimes explains why.

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How to Choose Colors for a Brand
Feb21

How to Choose Colors for a Brand

Post by: Melanie Chandler

 

Browsing color schemes is one of my favorite things about design, particularly when it comes to logos and branding. There are times I find myself browsing Adobe Kuler and Design Seeds for hours looking at color palette inspirations. I love color, I love looking at color, and since starting my job at VIEO, I love getting to talk about color. I even have a color board on Pinterest! Working on a new branding project recently sparked the idea for this blog topic, and it's one I think a lot of people need help with: how to choose colors for your brand.

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