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Demystifying Buyer Personas: What To Know & How To Use Them
Jul
30

Demystifying Buyer Personas: What To Know & How To Use Them

Post by: Yvonne Bertovich

Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!

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How to Create Authentic Content
Jul
10

How to Create Authentic Content

Post by: Nikki Sneed

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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When Is It Time to Redesign Your Logo?
Mar
03

When Is It Time to Redesign Your Logo?

Post by: Melanie Chandler

A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.

If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.

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The Secret Sauce for a Good Logo Design
Dec
01

The Secret Sauce for a Good Logo Design

Post by: Melanie Chandler

With the crazy amount of logos out there in the world, it’s a challenge to be different and original. But just being unique isn’t enough; a good logo design has a little something special, a “secret sauce” that makes it memorable.

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Designing Print Materials that Rock Your Digital Branding
Nov
18

Designing Print Materials that Rock Your Digital Branding

Post by: Lauren Nelson

Over the last decade, Internet marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Internet is the only place your branding appears. When you start designing print materials, all the focus on your web presence may leave you wondering how your digital branding should translate into print.

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How to Create a Branding Style Guide for Your Company
Oct
28

How to Create a Branding Style Guide for Your Company

Post by: Melanie Chandler

Why does your company need a branding style guide? The simple answer: a style guide can save you time, money, and frustration. This important document gives anyone who uses your branding a clear set of rules for how marketing materials should look both online and off. It even gives instructions for exactly how things should be done, how the end result should appear, and sometimes explains why.

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