Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!Read more >
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”
― Brené Brown,
That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.Read more >
When the owner of Noah's Ark Veterinary Hospital came to us, he had recently acquired a previously-owned veterinary hospital and needed a new website design. On top of that, he wanted new branding with an updated look that reflected his own personal flair.
I was up for the challenge, of course. How could I not enjoy working on this project? I got to stare at adorable animals all day—there's nothing better than that!Read more >
Regal Fuels came to us for a complete web design makeover, starting with their branding. They wanted the whole shebang, and as their designer, I was definitely up for the challenge.
The great thing about a website makeover is that the client already knows what's not working for them. With just a few simple questions, we were able to find out the direction they wanted to take with the branding and new site.Read more >
A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.
If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.Read more >
With the crazy amount of logos out there in the world, it’s a challenge to be different and original. But just being unique isn’t enough; a good logo design has a little something special, a “secret sauce” that makes it memorable.Read more >