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How Content Marketing Drives Sales for Your Sales Team
Jun09

How Content Marketing Drives Sales for Your Sales Team

Post by: Candice McNamara

Content marketing and sales haven't always traditionally been considered complementary departments.  Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.

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Customer Lifetime Value: Why, How, and WTF
Feb16

Customer Lifetime Value: Why, How, and WTF

Post by: Emily Winsauer

If you feel like you're behind the curve on calculating customer lifetime value, you're not alone. A surprising number of businesses have been hesitant to wade in to these murky waters, and even those who do often don't know how to make the most of this metric or what benchmarks to aim for.

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Inbound vs. Outbound Sales: Yes, Leads Come to You!
Jul12

Inbound vs. Outbound Sales: Yes, Leads Come to You!

Post by: Candice McNamara

In my experience prior to joining VIEO as Director of Business Development and even during my short-lived career as a semi-professional baseball legend in rural Lithuania, I’ve always been about the numbers. Also, the comforting embrace that can only found in a bowl of steaming hot borscht, but that’s a post for another day. In nearly every engagement, I’ve found that the best, most accurate way to predict trends, guide sales and marketing, and deliver the best ROI to clients is through hard data and analytics.

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How to Prepare for a Website Design Consultation
Jun13

How to Prepare for a Website Design Consultation

Post by: Melanie Chandler

Selecting a web design agency to create or renovate the look and user experience of your site can be a nerve-wracking proposition. How can you be sure you’re picking the right team? Will they be able to implement your ideas, goals, and branding into a stunning, effective web experience? What if they insist on using Comic Sans?!

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The Worst Social Media Blunders Sales People Make
Jan07

The Worst Social Media Blunders Sales People Make

Post by: Candice McNamara

In your personal life, knowing when and how to use social media probably seems relatively straightforward. When you want to tell your family and friends about your new promotion, you update your Facebook status. When you get a caramel brulée latte for the first (or 100th) time, you tweet @Starbucks to express your delight. And when your child opens a highly anticipated present on Christmas morning, you snap a photo, add a filter, and post it to Instagram.

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3 Problems All Marketing Directors Have
Dec07

3 Problems All Marketing Directors Have

Post by: Branden Stanley

Thanks to advancements in data-gathering technology, marketing and advertising strategies can be more robust and precise than ever before.

But there's another side to that coin. Instead of just a few media outlets with picture-perfect target segments, there are now thousands of channels that consumers use to find and consume information.

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