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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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VIEO Grows: Welcome Lauren Nettles
Jan30

VIEO Grows: Welcome Lauren Nettles

Post by: Rachel Vaughn

The new year is a time for meeting new goals and with 2018 just underway, we’re determined to start it off right. To keep pace with our current project load and the influx of new and exciting projects we’ll be taking on, our award-winning team at VIEO Design needed to grow – again. After an exhaustive search and many awkward handshakes that went on for way too long (which is still a better alternative to five uninterrupted minutes of business-casual hair stroking) we welcome Lauren Nettles as our new Content Marketing Strategist.

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Behind the Scenes: Our Staff Blogging Guidelines
Jul19

Behind the Scenes: Our Staff Blogging Guidelines

Post by: Emily Winsauer
Whatever your business, it's  really freaking hard to write and/or record all the pieces of content you need If you aren't working with an inbound agency like VIEO to produce it all (and, frankly, even if you are), it's nearly impossible to get the best results without involving the subject matter experts on your team.
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How Content Marketing Drives Sales for Your Sales Team
Jun09

How Content Marketing Drives Sales for Your Sales Team

Post by: Candice McNamara

Content marketing and sales haven't always traditionally been considered complementary departments.  Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.

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