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Demystifying Buyer Personas: What To Know & How To Use Them
Jul
30

Demystifying Buyer Personas: What To Know & How To Use Them

Post by: Yvonne Bertovich

Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!

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Throw Out Your GIFs and Improve Page Load Times with MP4s
Apr
04

Throw Out Your GIFs and Improve Page Load Times with MP4s

Post by: Max Willner

We at VIEO love a good GIF – you should see our Slack channels – but we have to acknowledge a sad truth about these excellent ways to express emotions:

They’re inefficient, they don’t look as good as they could, and they slow down your page load time.

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How to Write a Services Page That Converts Visitors into Leads
Oct
05

How to Write a Services Page That Converts Visitors into Leads

Post by: Nikki Sneed

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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How to Do Keyword Research for Your Next Blog Post
Sep
06

How to Do Keyword Research for Your Next Blog Post

Post by: Max Willner

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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How Growth-Driven Marketing Gets Conversions
Jul
27

How Growth-Driven Marketing Gets Conversions

Post by: Jordyn Rector

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

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How to Create Authentic Content
Jul
10

How to Create Authentic Content

Post by: Nikki Sneed

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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