Make Your Business Stand Out in a Noisy Marketplace

How to Write a Services Page That Converts Visitors into Leads
Oct05

How to Write a Services Page That Converts Visitors into Leads

Post by: Lauren Nettles

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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How to Do Keyword Research for Your Next Blog Post
Sep06

How to Do Keyword Research for Your Next Blog Post

Post by: Lauren Nettles

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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How Growth-Driven Marketing Gets Conversions
Jul27

How Growth-Driven Marketing Gets Conversions

Post by: Lauren Nettles

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

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How to Create Authentic Content
Jul10

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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