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8 Reasons to Use Buyer Personas to Guide Your Marketing
Jan05

8 Reasons to Use Buyer Personas to Guide Your Marketing

Post by: Emily Winsauer

The first time I wrote about buyer personas was nearly 4 years ago, which is about a decade in internet-years (running slightly behind the equivalent 28 dog years). 

Chances are, you know what buyer personas are and the inbound marketing theory behind why they work. But some people haven't gotten around to using them yet, often because they don't want to devote the time to writing personas and getting their teams to use them if they don't think they'll see a solid ROI.

And you know what? That’s completely understandable! So here are 8 things that buyer personas can do to improve your marketing in a measurable way.

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Why Using Clickbait-Inspired Tactics Is Bad Content Marketing
Dec06

Why Using Clickbait-Inspired Tactics Is Bad Content Marketing

Post by: Emily Winsauer

We've all done it—even the most savvy inbound marketing experts. You're absentmindedly scrolling through Facebook during the mid-afternoon slump when you suddenly stumble upon an article titled “She Tried to Wrestle an Alligator and You’ll Never Guess What Happened Next!”

You get a strange, uncontrollable urge in your index finger to click the link and see exactly what that crazy lady was up to. After spending a disappointing minute-and-a-half reading about a zoologist taking a blood sample, you realize: you've fallen for clickbait yet again.

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Trying to Get More Blog Comments, but Failing? Consider This...
May10

Trying to Get More Blog Comments, but Failing? Consider This...

Post by: Rachel Vaughn

Here’s a familiar scenario: you spend days looking forward to writing a great blog post. It’s a topic you’re excited about. The content is right in your wheelhouse, and you just know people are going to love it. Having spent hours conducting research and poring over the metrics, you then agonize over finding the perfect cat-riding-on-a-Roomba GIF(s) to nest in the text breaks.

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How the Buyer’s Journey Fits into an Inbound Marketing Strategy
Mar31

How the Buyer’s Journey Fits into an Inbound Marketing Strategy

Post by: Holly Yalove

Here’s a metaphor you don’t see everyday: inbound marketing is a lot like making jewelry.

Stick with me here. Before becoming VIEO’s principal & chief strategist, I spent several years in the world of ecommerce, designing handcrafted jewelry via my homegrown business, Sweet Sparkle Designs. Although the two industries might at first seem unrelated, the skills I employed as a jewelry designer easily transferred to my role in inbound marketing. 

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