We’re all looking for ways to pivot our business strategy considering the changing landscape of commerce. People aren’t coming into stores — whether by choice or government mandate — as the COVID crisis continues to expand. So, what are small businesses to do?
Well, first things first, just because the customers aren’t physically at your door doesn’t mean they aren’t looking for you! They’ve moved online, from the safety of their homes, and you should join them!
Now is the time to improve your digital presence so that you can continue providing your products and services to your customers. Here are the top three ways you can improve your company’s online presence — and the reasons why you should!Read more >
So much to do and so little time — such is the life of a sought-after company, in any field or service area. Content creation, marketing efforts, print and digital design, public relations, not to mention managing day-to-day operations, hiring, sales, website and social media maintenance and engagement… you’ve got a lot on your plate! But having a dedicated digital marketing agency can help take some of that pressure off your overworked shoulders.Read more >
Back at the end of January 2019, Google started really stepping up their marketing efforts around their PPC management services.
"...our Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text," reads the email received by some Google advertisers.
Sounds like a dream come true, right?
Like with most dreams, it's always a good idea to think it through before diving in. Remember, Google is trying to make money off your ads too - sometimes their suggestions may be favorable for them, but not the best option for you.Read more >
If you're relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you're likely come across are PPC and CPC—"pay per click" and "cost per click."Read more >
Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.Read more >
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If you’re reading this, you’re probably either already on the path to figuring out how to better your PPC campaign or you’re ahead of the game and planning appropriately. A PPC campaign is easy to start and fairly easy to manage, but it doesn’t take much to let the whole thing get out of hand. If you want the best bang for your buck, you’re going to have to be organized, consistent, and scrupulous.