VIEO Design Blog : Digital Marketing
Make your business stand out in a noisy marketplace
3 Ways Small Businesses Can Improve Their Digital Presence
Post by: Nikki Sneed
We’re all looking for ways to pivot our business strategy considering the changing landscape of commerce. People aren’t coming into stores — whether by choice or government mandate — as the COVID crisis continues to expand. So, what are small businesses to do?
Well, first things first, just because the customers aren’t physically at your door doesn’t mean they aren’t looking for you! They’ve moved online, from the safety of their homes, and you should join them!
Now is the time to improve your digital presence so that you can continue providing your products and services to your customers. Here are the top three ways you can improve your company’s online presence — and the reasons why you should!
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Why Your SEO Strategy Should Be Top Priority Right Now
Post by: Nikki Sneed
As the days stretch into weeks, it’s difficult to find any industry, any company, anything NOT affected by the Coronavirus pandemic. Storefronts are closed, bars and restaurants are operating as curbside services only — or are shuttered altogether — and companies are looking for a path forward.
We’re all struggling through these “trying times” together and looking for the way toward the “new normal” — aren’t those the phrases we keep seeing in every single marketing email? But, cliché or not, that’s exactly what we’re doing. We ARE in this together and we WILL find a new normal.
In fact, some businesses have already started clawing their way toward their future by capitalizing on the one thing that has stayed constant through all of this — the importance of an SEO strategy.
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Remote Work Tips From The VIEO Team
Post by: Nikki Sneed
Working remotely or from home isn't always easy — especially if you aren't used to it. But our talented team has a long history of working remotely and we're happy to share some of the tips that help us maintain our sanity!
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How to Pivot Your Communication During COVID-19
Post by: Nikki Sneed
We all know that switching from in-office to completely digital communication is not as simple as opening your email app, typing in your eloquent, well-thought-out ideas, and CC-ing the whole team.
In fact, communicating with your remote workforce is far more complicated if you want to ensure that everyone on your team remains engaged, feels heard, and continues acting as a solid unit.
Even with weeks of preparation, it can be difficult to plan for every scenario and really adapt smoothly to digital communication. After all, what calls for a full-team meeting? What can be sent in an email? What is better left as a comment in project management software or your content calendar? More importantly, how do you line up everyone’s schedules, especially across time zones?
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Changing Your Company Voice to Match the Social Climate
Post by: Nikki Sneed
Your company voice is the soul of your brand. It’s what makes you stand out in a crowded marketplace and connect to your clients. It’s the very heart of your brand’s personality and you wouldn’t (and shouldn’t!) change it for the world.
But sometimes, things happen that might render your established brand voice inappropriate or tone-deaf. After all, there are times when you should sound fun and happy and others when you should be all business. We all know that already, but knowing it and putting it into practice are two different things.
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Face-to-Face Networking In The Digital Age
Post by: Nikki Sneed
As technology evolves and grows and digital alternatives to connection continue to present themselves, the biggest question for all marketers is: Why do in-person conferences still excel at networking? What makes them such a valuable marketing tool?
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