11 Inbound Strategy Performance Metrics You Should be Tracking

Post by: Justin Champion

Every effective content marketer knows that reporting and analyzing their efforts is vital to their success. 

At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking. 

One Last Look at INBOUND19

Post by: Nikki Sneed

It’s nearly one month after INBOUND19, but we are still awed by how much we learned this year — and still working on putting all those amazing ideas into practice! 

We truly can’t get over what an amazing, inspiring experience this year’s event was. There are so many incredible sessions, meetings, opportunities, and lessons we could hardly narrow down just one favorite. 

But that’s exactly what we ask our VIEO duo to do!

What the California Consumer Privacy Act (CCPA) Means for You

Post by: Nikki Sneed

With so many devastating data breaches happening across the world over the past few years, it’s no surprise that governments are cracking down on data privacy protection laws. Consumers are concerned about how their private data is being handled — and after high-profile incidents like the Yahoo and Equifax breaches, who can blame them?

Cyberattacks are becoming more sophisticated and more prevalent, making them seem like a part of daily life both in the U.S. and around the world. But new laws are looking to change that perception. First the EU’s General Data Protection Regulation (GDPR) was signed into action in 2018, and now California has created their own powerful consumer data privacy law, the California Consumer Privacy Act (CCPA).

That’s a Wrap! VIEO closes out the final day of #INBOUND19

Post by: Nikki Sneed

Another INBOUND gone, but certainly never forgotten! Our intrepid VIEO-ians will always have their memories and the incredible lessons they learned from #INBOUND19!

The VIEO Experience at INBOUND 2019: Day 2

Post by: Nikki Sneed

Our intrepid VIEO-ians are back in Boston for another day full of educational sessions, industry leader inspiration, explosive events, and unlimited networking. Here’s what the second day of INBOUND 2019 looked like for our duo!

VIEO Takes Over HubSpot’s INBOUND 2019: Welcome Party & Day 1

Post by: Nikki Sneed

On Tuesday, two lucky VIEOians, Business Development Manager Mitch Transue and Content Marketing Strategist Nikki Sneed, packed up and jetted off to beautiful Boston for a week jammed with interactive, educational sessions from industry leaders, networking with marketing’s brightest stars, and, of course, nightly happy hours!