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How to Weather the Storm as a Small Business
Mar
19

How to Weather the Storm as a Small Business

Post by: Nikki Sneed

There are times in life that no one could ever have foreseen. Tragedies, crises, disasters, as a business owner there’s simply no way to prepare for what you could never predict. But there are ways to adjust or adapt when something unexpected occurs — and we have a list of them just for you.

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11 Inbound Strategy Performance Metrics You Should be Tracking
Dec
11

11 Inbound Strategy Performance Metrics You Should be Tracking

Post by: Justin Champion

Every effective content marketer knows that reporting and analyzing their efforts is vital to their success. 

At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking. 

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How to Optimize for the Best Ecommerce Conversion Rate
Jun
28

How to Optimize for the Best Ecommerce Conversion Rate

Post by: Nikki Sneed

You’ve painstakingly created your ecommerce website, complete with a delightful and intentional conversion path, but how do you know that it’s optimized for the best ecommerce conversion rate

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6 Trends in Retail Ecommerce You Can Implement Now
May
04

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer

Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 

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The Amazon Dash Button: Flashy Mascot of a Changing Economy
Apr
30

The Amazon Dash Button: Flashy Mascot of a Changing Economy

Post by: Emily Winsauer

Whenever a shiny new Internet-connected device is released, the attention is largely focused on how the user interface functions: What if my toddler hits the Amazon Dash button 500 times? Who wants hundreds of gaudy buttons stuck all over the house?

Of course, those are pertinent questions. But I can’t help but feel that a lot of people are missing the point.

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The Top Ecommerce Platforms: BigCommerce vs. Volusion
Apr
22

The Top Ecommerce Platforms: BigCommerce vs. Volusion

Post by: Rob Spurlock

When it comes to providing ecommerce stores to our clients, there are two main hosted solutions we use to get our clients selling online: BigCommerce and Volusion. But which one works for the most businesses, and why?

My personal favorite is BigCommerce, but there are the pros and cons for each that will help you decide which one is best for you.

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