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6 Holiday Trends in Retail Ecommerce You Can Implement This Season
Oct11

6 Holiday Trends in Retail Ecommerce You Can Implement This Season

Post by: Emily Winsauer
Holiday ecommerce has grown way beyond "Cyber Monday"; at this point, the period from Thanksgiving to New Year's is a fully-fledged Cyber Season.
 
Ecommerce purchases balloon at this time 1, and 2016 is expected to see an even greater rate of growth than last year. 2 For businesses that rely on holiday income, October is crunch time. With planning and preparation for the holidays in high gear, understanding ecommerce trends and what's driving them is essential if you want to compete with so many other businesses for attention and revenue.
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The Amazon Dash Button: Flashy Mascot of a Changing Economy
Apr30

The Amazon Dash Button: Flashy Mascot of a Changing Economy

Post by: Emily Winsauer

Whenever a shiny new Internet-connected device is released, the attention is largely focused on how the user interface functions: What if my toddler hits the Amazon Dash button 500 times? Who wants hundreds of gaudy buttons stuck all over the house?

Of course, those are pertinent questions. But I can’t help but feel that a lot of people are missing the point.

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The Top Ecommerce Platforms: BigCommerce vs. Volusion
Apr22

The Top Ecommerce Platforms: BigCommerce vs. Volusion

Post by: Rob Spurlock

When it comes to providing ecommerce stores to our clients, there are two main hosted solutions we use to get our clients selling online: BigCommerce and Volusion. But which one works for the most businesses, and why?

My personal favorite is BigCommerce, but there are the pros and cons for each that will help you decide which one is best for you.

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Abandoned Shopping Cart Emails Can Earn Back Thousands
Jan09

Abandoned Shopping Cart Emails Can Earn Back Thousands

Post by: John Goethert

My many years of experience in working retail started back in college. In the attempt to augment my disposable income (i.e. beer money), I worked at a small shop selling t-shirts and trinkets.

Along with many unique, fun items, we had competitive prices and an educated staff. We knew that if someone walked in the front door, we would more than likely make a sale.

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Using Buyer Personas to Drive Ecommerce Strategy
Sep11

Using Buyer Personas to Drive Ecommerce Strategy

Post by: Maria Talley

"Enchantment changes skeptics and cynics into believers and the undecided into the loyal" - Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions

Selling online can be tricky. As marketers, it’s easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.

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