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Using Buyer Personas to Drive Ecommerce Strategy
Sep
11

Using Buyer Personas to Drive Ecommerce Strategy

Post by: Maria Talley

"Enchantment changes skeptics and cynics into believers and the undecided into the loyal" - Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions

Selling online can be tricky. As marketers, it’s easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.

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How to Solve the Biggest Problem with Ecommerce Conversion Rates
Mar
10

How to Solve the Biggest Problem with Ecommerce Conversion Rates

Post by: Maria Talley

Attention, ecommerce marketers! According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Furthermore, 25% of prospective customers leave online stores prior to purchase because website navigation is too complicated.

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Want to Set Up an Ecommerce Store? Read This First.
Jan
02

Want to Set Up an Ecommerce Store? Read This First.

Post by: Paul Gibson

If you’ve decided to start your own online store, you’re in good company.

Each year, millions of business owners make the jump into the online arena. Unfortunately, a lot of them run into problems getting the wheels off the ground.

Whether you want to set up an ecommerce store as an extension of a brick-and-mortar business or as a stand-alone enterprise, here are a few steps you can take now to help make your new venture a success.

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The True Meaning of Christmas Mobile Shopping
Dec
10

The True Meaning of Christmas Mobile Shopping

Post by: Emily Winsauer

The early data is in, and this holiday season is already shaping up to be the biggest yet for online retail sales.

But another change is drifting in on the peppermint-scented holiday breeze - instead of putting up another barrier to customers that marketers must overcome, mobile ecommerce is bringing us all closer together again, largely on the customer’s terms.

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5 Reasons to Keep Your CMS and Ecommerce Software Separate
Jul
31

5 Reasons to Keep Your CMS and Ecommerce Software Separate

Post by: Paul Gibson

Generally, our clients have a clear focus when they ask us to design and implement a website for them: they want an easy way to manage and deliver their blog and website content, or they want an effective e-commerce software for selling products. And, of course, sometimes (ok, most of the time) they want both!

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