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New Year, New HubSpot Marketing Hub Features!
Jan
23

New Year, New HubSpot Marketing Hub Features!

Post by: Jessica Jardin

Better, faster, stronger — you all know the lyrics. And about this time of year, I bet you hear those words, or something like them, all the time. In fact, they are probably pretty reflective of your own 2020 health goals and resolutions. 

Well, believe it or not, that same sentiment also reflects the new changes happening with HubSpot’s Marketing Hub Enterprise! In the same way that you grow stronger by making consistent improvements to your workout regimen and setting larger goals, HubSpot is continually proving themselves as a force to be reckoned with by making their own consistent improvements. The result? HubSpot’s official announcement of their better, faster, stronger feature updates to Marketing Hub Enterprise!

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Keep Your Emails from Getting Blacklisted
Jan
29

Keep Your Emails from Getting Blacklisted

Post by: Mitch Transue

We all know it. Spam is a huge problem. According to recent statistics, spam messages account for over 53% of worldwide email traffic. It's no wonder that 1 in 5 emails don't land in subscriber inboxes due to the anti-spam efforts of email service providers. So, how do you stay off the "naughty list" and keep your emails from being blacklisted? Read on my friend!

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11 Things to Do Instead of Buying Email Lists
Dec
18

11 Things to Do Instead of Buying Email Lists

Post by: Mitch Transue

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.

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How GDPR Impacts Marketing for U.S. Based Companies
May
19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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16 Email Marketing Mistakes You Can Easily Avoid
Apr
17

16 Email Marketing Mistakes You Can Easily Avoid

Post by: Nikki Sneed

Email has long been a cornerstone of digital marketing, and even after all these years and the mountains of spam we receive, it continues to be one of the most effective. Almost all businesses are doing at least some  email marketing, but few actually optimize their email campaigns to get the kind of ROI they're capable of.

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How to Improve Email Deliverability with Segmentation and Personalization
Aug
11

How to Improve Email Deliverability with Segmentation and Personalization

Post by: Holly Yalove

“Blast me with the same boilerplate email you send to everyone in your database”... said no one ever.

With email marketing still delivering the highest ROI of any digital channel and new research reporting that 1 in 5 emails don't land in subscriber inboxes, improving email deliverability is a key marketing goal. How can you nurture your leads and customers if your email messages aren't seen? 

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