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4 Email Marketing Best Practices To Improve Customer Engagement
Nov29

4 Email Marketing Best Practices To Improve Customer Engagement

Post by: Torrie Boggs

We’ve all heard that email is dead, but let me ask you something—what’s the first thing you do when you sit down at your desk in the morning? Sure, maybe you take a few minutes to get coffee and catch up on news, but I bet you check your email before you get down to business.

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Bouncing Emails: What Does Blacklisted Mean?
Nov04

Bouncing Emails: What Does Blacklisted Mean?

Post by: Rachel Vaughn

Email is a vital component of your marketing strategy, whether it’s outbound or — our personal favorite (and specialty) — inbound focused. When trying to reach your ideal buyer personas directly, an email campaign can help to create the targeted appeal that will garner better opening and click rates for your efforts.

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4 Email Tips and Tricks That Don’t Actually Work
Sep02

4 Email Tips and Tricks That Don’t Actually Work

Post by: John Goethert

The average person checks e­mail 15 times a day, and—let’s face it—many of us are well above average in that respect. And while not everyone is an expert in email marketing, we know which emails make us loyal customers and which lead us straight to the unsubscribe button (if we can find it).

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3 Ways to Build Your Email List for Free
Jul21

3 Ways to Build Your Email List for Free

Post by: John Goethert

Well, I just received an email list to start a promotion and guess what—only 20 addresses. And I'm not even sure if they're still good. If you're starting from scratch, building an email list can seem like an impossible task. Plus, there really isn't a quick way to fill your lists.

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11 Things to Do Instead of Buying Email Lists
Apr10

11 Things to Do Instead of Buying Email Lists

Post by: John Goethert

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. He doesn’t really know where to start, so he suggests getting one of the many email lists for sale on the web. To him, buying email lists sounds like the easy option—just purchase, import, and send.

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