“Blast me with the same boilerplate email you send to everyone in your database”... said no one ever.
With email marketing still delivering the highest ROI of any digital channel and new research reporting that 1 in 5 emails don't land in subscriber inboxes, improving email deliverability is a key marketing goal. How can you nurture your leads and customers if your email messages aren't seen?Read More >>
Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.Read More >>
For years, marketers speculated about whether email marketing was on its way out. In fact, as early as 2010, VIEO’s own Holly Yalove was reassuring our readers that “email is still widely used” in marketing strategies. Well, it’s 2017, and email marketing is definitely still widely used—and I think we can expect it to be around for a while.Read More >>
We’ve all heard that email is dead, but let me ask you something—what’s the first thing you do when you sit down at your desk in the morning? Sure, maybe you take a few minutes to get coffee and catch up on news, but I bet you check your email before you get down to business.Read More >>
Email is a vital component of your marketing strategy, whether it’s outbound or — our personal favorite (and specialty) — inbound focused. When trying to reach your ideal buyer personas directly, an email campaign can help to create the targeted appeal that will garner better opening and click rates for your efforts.Read More >>