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11 Things to Do Instead of Buying Email Lists
Dec18

11 Things to Do Instead of Buying Email Lists

Post by: Lauren Nettles

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.

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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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16 Email Marketing Mistakes You Can Easily Avoid
Apr17

16 Email Marketing Mistakes You Can Easily Avoid

Post by: Lauren Nettles
Email has long been a cornerstone of digital marketing, and even after all these years and the mountains of spam we receive, it continues to be one of the most effective. Almost all businesses are doing at least some  email marketing, but few actually optimize their email campaigns to get the kind of ROI they're capable of.
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How to Improve Email Deliverability with Segmentation and Personalization
Aug11

How to Improve Email Deliverability with Segmentation and Personalization

Post by: Holly Yalove

“Blast me with the same boilerplate email you send to everyone in your database”... said no one ever.

With email marketing still delivering the highest ROI of any digital channel and new research reporting that 1 in 5 emails don't land in subscriber inboxes, improving email deliverability is a key marketing goal. How can you nurture your leads and customers if your email messages aren't seen? 

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Workflow Automation: Your Secret Weapon for Sales and Marketing
Jul14

Workflow Automation: Your Secret Weapon for Sales and Marketing

Post by: Holly Yalove

Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.

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9 Ways to Avoid Getting Your Email Flagged as Spam
Feb01

9 Ways to Avoid Getting Your Email Flagged as Spam

Post by: Torrie Boggs

For years, marketers speculated about whether email marketing was on its way out. In fact, as early as 2010, VIEO’s own Holly Yalove was reassuring our readers that “email is still widely used” in marketing strategies. Well, it’s 2017, and email marketing is definitely still widely used—and I think we can expect it to be around for a while.

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