We all know it. Spam is a huge problem. According to recent statistics, spam messages account for over 53% of worldwide email traffic. It's no wonder that 1 in 5 emails don't land in subscriber inboxes due to the anti-spam efforts of email service providers. So, how do you stay off the "naughty list" and keep your emails from being blacklisted? Read on my friend!Read more >
Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.Read more >
As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days?Read more >
“Blast me with the same boilerplate email you send to everyone in your database”... said no one ever.
With email marketing still delivering the highest ROI of any digital channel and new research reporting that 1 in 5 emails don't land in subscriber inboxes, improving email deliverability is a key marketing goal. How can you nurture your leads and customers if your email messages aren't seen?Read more >
Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.Read more >