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Workflow Automation: Your Secret Weapon for Sales and Marketing
Jul14

Workflow Automation: Your Secret Weapon for Sales and Marketing

Post by: Holly Yalove

Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.

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9 Ways to Avoid Getting Your Email Flagged as Spam
Feb01

9 Ways to Avoid Getting Your Email Flagged as Spam

Post by: Torrie Boggs

For years, marketers speculated about whether email marketing was on its way out. In fact, as early as 2010, VIEO’s own Holly Yalove was reassuring our readers that “email is still widely used” in marketing strategies. Well, it’s 2017, and email marketing is definitely still widely used—and I think we can expect it to be around for a while.

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4 Email Marketing Best Practices To Improve Customer Engagement
Nov29

4 Email Marketing Best Practices To Improve Customer Engagement

Post by: Torrie Boggs

We’ve all heard that email is dead, but let me ask you something—what’s the first thing you do when you sit down at your desk in the morning? Sure, maybe you take a few minutes to get coffee and catch up on news, but I bet you check your email before you get down to business.

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Bouncing Emails: What Does Blacklisted Mean?
Nov04

Bouncing Emails: What Does Blacklisted Mean?

Post by: Rachel Vaughn

Email is a vital component of your marketing strategy, whether it’s outbound or — our personal favorite (and specialty) — inbound focused. When trying to reach your ideal buyer personas directly, an email campaign can help to create the targeted appeal that will garner better opening and click rates for your efforts.

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4 Email Tips and Tricks That Don’t Actually Work
Sep02

4 Email Tips and Tricks That Don’t Actually Work

Post by: John Goethert

The average person checks e­mail 15 times a day, and—let’s face it—many of us are well above average in that respect. And while not everyone is an expert in email marketing, we know which emails make us loyal customers and which lead us straight to the unsubscribe button (if we can find it).

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