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The Anatomy of a Call to Action [Infographic]
Apr20

The Anatomy of a Call to Action [Infographic]

Post by: Melanie Chandler

Let's start with the basics.

A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.

In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links.

In all cases, however, CTAs direct your website visitors to important pieces of content or places where they can take an action, like subscribe to your blog, submit a form, or download an ebook. They can also be used to drive traffic to other important parts of your website, like a special offer or event.

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How to Design a Great Call to Action (CTA)
Jun04

How to Design a Great Call to Action (CTA)

Post by: Melanie Chandler

Before diving in, I'm going to take a moment to answer the question "What exactly is a call to action?" You know, just in case you forgot.

As elements of website design, Calls to action (CTAs) are clickable images that direct your website visitors to important pieces of content or places where they can take an action. For example, you may use CTAs to encourage people to subscribe to your blog, submit a form, or download a piece of premium content. They can also be used to drive traffic to other important parts of your website, like an upcoming event or offer.

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When Is It Time to Redesign Your Logo?
Mar03

When Is It Time to Redesign Your Logo?

Post by: Melanie Chandler

A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.

If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.

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The Best and Worst Advice I Got as a Graphic Design Student
Feb03

The Best and Worst Advice I Got as a Graphic Design Student

Post by: Melanie Chandler

Teachers always give advice to their students, but it might not always be the best advice. Yes, they have good intentions, but some advice may just fall a little short of Robin Williams's "Carpe Diem" speech in Dead Poets Society.

Here are the best and worst pieces of advice—along with the life lessons—that I got while I was a graphic design student.

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How to Create Clickable Links in a SlideShare Presentation
Dec22

How to Create Clickable Links in a SlideShare Presentation

Post by: Lauren Nelson

I don’t know about you, but anytime I’m perusing SlideShares and come across a call-to-action (CTA), I get pretty excited. Unfortunately, what happens next isn’t exciting at all. As a matter of fact, it can be pretty aggravating. You click the CTA and wah wah waaaah—nothing happens! What’s up with that?

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Graphic Design Tips and Tricks We Use Every Day
Dec16

Graphic Design Tips and Tricks We Use Every Day

Post by: Casey Owens

As a graphic designer, I'm constantly looking for different graphic design tips and tricks to improve my processes, better my designs, and save time.

Some of the most useful tips aren't anything fancy, but just help you improve essential elements of your designs. Along those lines, here are a few basic tips and tricks that I use on a daily basis.

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