If you follow VIEO, you’re probably familiar with Lauren’s striking graphic and web design work – including VIEO's stunning new website. So, it should come as no surprise that she’s earned a promotion to Senior Graphic Designer!Read more >
I'm going to go out on a limb and assume this blog post isn't the first website you've ever laid eyes on. If so, allow me to formally introduce you to the internet - you have a lot to catch up on, and honestly, this post is probably not going to be the best start for you.Read more >
Let's start with the basics.
A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.
In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links.
In all cases, however, CTAs direct your website visitors to important pieces of content or places where they can take an action, like subscribe to your blog, submit a form, or download an ebook. They can also be used to drive traffic to other important parts of your website, like a special offer or event.Read more >
Before diving in, I'm going to take a moment to answer the question "What exactly is a call to action?" You know, just in case you forgot.
As elements of website design, Calls to action (CTAs) are clickable images that direct your website visitors to important pieces of content or places where they can take an action. For example, you may use CTAs to encourage people to subscribe to your blog, submit a form, or download a piece of premium content. They can also be used to drive traffic to other important parts of your website, like an upcoming event or offer.Read more >
A logo redesign is a good way to reinvent a brand, but it's also a risky move, because branding changes can alienate consumers as well as attract new ones.
If you try to keep up with the current trends, you could find yourself in the same situation clothing retailer Gap did in 2010, when a logo redesign led to negative comments from customers and industry analysts alike.Read more >