As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.
That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.Read more >
By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan.
It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you!