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WordPress and The Flywheel: Attract, Engage, and Delight with Plugins
Apr
24

WordPress and The Flywheel: Attract, Engage, and Delight with Plugins

Post by: Max Willner

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.

That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.

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How Growth-Driven Marketing Gets Conversions
Jul
27

How Growth-Driven Marketing Gets Conversions

Post by: Jordyn Rector

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

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