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What Is a Buyer Persona?
Feb07

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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Does the 1,000 True Fans Theory Work for Businesses?
Dec28

Does the 1,000 True Fans Theory Work for Businesses?

Post by: Emily Winsauer

Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.

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What Marketers Need to Know about Google AMP
Oct17

What Marketers Need to Know about Google AMP

Post by: Rachel Vaughn

In a noisy marketplace, it’s easy for your message to get lost in the din. Simply going bigger and louder on your ads and marketing may be a tactic that works for some brands, but that can also waste a lot of energy, time, and money with little to show for it. For companies that don’t have the resources to spend on the digital equivalent of an indiscriminate brush fire, your web design and inbound marketing strategy must be fine-tuned to draw readers, shares, and customers.

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