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Join Us for Knoxville's Next HubSpot Event of 2019!
May
07

Join Us for Knoxville's Next HubSpot Event of 2019!

Post by: Holly Yalove

Your business’ success relies on more than just good ideas and luck. To get where you want to go, you need a strategy for achieving your vision and gaining a greater foothold in the market. Reporting tools and the information you glean from them can help you to gain a valuable advantage against your competition. That's why our Knoxville HubSpot User Group (HUG) event for Q2 will be "Reporting Tips to Specify and Strategize for Your Business Goals." 

If you live in the Knoxville area or will be traveling through East Tennessee on Thursday, June 2oth, we'd love to have you join us. You'll enjoy a complimentary beer, food, HubSpot swag, and best of all, valuable advice from an analytics and reporting expert.

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WordPress and The Flywheel: Attract, Engage, and Delight with Plugins
Apr
24

WordPress and The Flywheel: Attract, Engage, and Delight with Plugins

Post by: Max Willner

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.

That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.

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Throw Out Your GIFs and Improve Page Load Times with MP4s
Apr
04

Throw Out Your GIFs and Improve Page Load Times with MP4s

Post by: Max Willner

We at VIEO love a good GIF – you should see our Slack channels – but we have to acknowledge a sad truth about these excellent ways to express emotions:

They’re inefficient, they don’t look as good as they could, and they slow down your page load time.

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Join Us for Knoxville's First HubSpot Event of 2019!
Feb
15

Join Us for Knoxville's First HubSpot Event of 2019!

Post by: Holly Yalove

Our first Knoxville HubSpot User Group (HUG) event of 2019 is just around the corner! If you live in the East Tennessee area or will be traveling through Knoxville on March 14th, we'd love to have you join us for "Secrets to Leveraging Video for Marketing & Sales Success."

Did you know...

  • 80% of internet traffic is expected to be video in 2019
  • 7 in 10 buyers report watching video throughout their purchase path
  • 1-to-1 video is the media most likely to elicit a reply in the sales process
That's why our HUG event topic for Q1 will be focused on leveraging video and how to use HubSpot's new video integration to meet your 2019 goals.

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How to Use Marketing & Sales Automation Without Becoming a Robot
Feb
08

How to Use Marketing & Sales Automation Without Becoming a Robot

Post by: Nikki Sneed

Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?

It's trying its best - bless its heart.

When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that. 

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11 Things to Do Instead of Buying Email Lists
Dec
18

11 Things to Do Instead of Buying Email Lists

Post by: Mitch Transue

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.

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