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Workflow Automation: Your Secret Weapon for Sales and Marketing
Jul14

Workflow Automation: Your Secret Weapon for Sales and Marketing

Post by: Holly Yalove

Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.

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5 Times Classic Ads Got Buyer Personas Exactly Right
Mar24

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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What Is a Buyer Persona?
Feb07

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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Does the 1,000 True Fans Theory Work for Businesses?
Dec28

Does the 1,000 True Fans Theory Work for Businesses?

Post by: Emily Winsauer

Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.

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