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Join Us for Knoxville's First HubSpot Event of 2019!
Feb15

Join Us for Knoxville's First HubSpot Event of 2019!

Post by: Holly Yalove

Our first Knoxville HubSpot User Group (HUG) event of 2019 is just around the corner! If you live in the East Tennessee area or will be traveling through Knoxville on March 14th, we'd love to have you join us for "Secrets to Leveraging Video for Marketing & Sales Success."

Did you know...

  • 80% of internet traffic is expected to be video in 2019
  • 7 in 10 buyers report watching video throughout their purchase path
  • 1-to-1 video is the media most likely to elicit a reply in the sales process
That's why our HUG event topic for Q1 will be focused on leveraging video and how to use HubSpot's new video integration to meet your 2019 goals.
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How to Use Marketing & Sales Automation Without Becoming a Robot
Feb08

How to Use Marketing & Sales Automation Without Becoming a Robot

Post by: Lauren Nettles

Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?

It's trying its best - bless its heart.

When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that. 

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11 Things to Do Instead of Buying Email Lists
Dec18

11 Things to Do Instead of Buying Email Lists

Post by: Lauren Nettles

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.

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Join Us for Knoxville's Last HubSpot Event of 2018
Oct19

Join Us for Knoxville's Last HubSpot Event of 2018

Post by: Holly Yalove

Our fourth and last Knoxville HubSpot User Group (HUG) event of 2018 is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on November 8th, we'd love to have you join us!

Did you know that 90% of consumers now want to communicate with a business through messaging? That's why our topic for Q4 will be "Money Talks: Using Live Chat and Conversational Strategies to Increase Sales and Customer Delight."

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How to Write a Services Page That Converts Visitors into Leads
Oct05

How to Write a Services Page That Converts Visitors into Leads

Post by: Lauren Nettles

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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Join us at Knoxville's Q3 HubSpot User Group Meetup!
Aug13

Join us at Knoxville's Q3 HubSpot User Group Meetup!

Post by: Holly Yalove

Our third Knoxville HubSpot User Group (HUG) event of the year is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on Thursday, September 13th, we'd love to have you join us!

Mark your calendars for Thursday, September 13th from 5:30-7:00 PM, and join us at the Hardin Valley Casual Pint (a.k.a. the HUG Clubhouse) for a complimentary beer, snacks, HubSpot swag, and best of all, expert marketing advice from our guest speaker. 

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