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How to Use HubSpot Marketing Free
Sep12

How to Use HubSpot Marketing Free

Post by: Holly Yalove

When you're new to the waters of inbound marketing, the prospect of jumping right into the current can be daunting. If you'd rather dip your toe in before fully committing to the (metaphorical) swimsuit and goggles, then HubSpot has a free version of their marketing software you should try. The aptly named "HubSpot Marketing Free" is a lightweight version of HubSpot's signature marketing software. While it doesn't carry every feature offered by the paid version, you're still provided with a host of robust tools to help increase leads from your website, along with visitor analytics to better guide your sales and marketing efforts. With HubSpot Free, inbound newbies have a powerful starter option for creating marketing magic without investing any resources apart from a little setup time.

So, how do you use HubSpot Marketing Free? I have some recommendations and tips to get you started.

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VIEO's Blog Named in The Top 100 Inbound Marketing Blogs on The Web
Aug31

VIEO's Blog Named in The Top 100 Inbound Marketing Blogs on The Web

Post by: Holly Yalove

Winning is a great feeling, but it’s always particularly gratifying when you’re recognized for something you’ve worked hard at and are passionate about. And while I will always be proud of our team’s accomplishments in footwear modeling and hardcore aerobic jazz dancing, our most recent news has me beaming.

We’ve recently learned – through a congratulatory email from Anuj Agarwal, founder of Feedspot – that VIEO Design has been selected by their panelists as one of the "Top 100 Inbound Marketing Blogs on the web.”  

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Workflow Automation: Your Secret Weapon for Sales and Marketing
Jul14

Workflow Automation: Your Secret Weapon for Sales and Marketing

Post by: Holly Yalove

Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.

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5 Times Classic Ads Got Buyer Personas Exactly Right
Mar24

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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What Is a Buyer Persona?
Feb07

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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