On Tuesday, two lucky VIEOians, Business Development Manager Mitch Transue and Content Marketing Strategist Nikki Sneed, packed up and jetted off to beautiful Boston for a week jammed with interactive, educational sessions from industry leaders, networking with marketing’s brightest stars, and, of course, nightly happy hours!Read more >
Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?
When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that.Read more >
A CRM system, or Customer Relationship Management system, is software used to manage a company’s interactions with current and potential clients, as well as certain internal interactions.
A sophisticated CRM not only collects information on individuals, it allows a business to store that information and create detailed lists or profiles of what that person does or buys so that they can nurture leads and interact more precisely in the future.Read more >