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How to Increase Sales: Focus on Helping
Jun
17

How to Increase Sales: Focus on Helping

Post by: Jessica Jardin

If you know anything about HubSpot's inbound sales legend, Dan Tyre, I'm sure you can imagine that his Pipeline Generation Bootcamp (PGB) is an absolute game-changer. While I possessed unique experience from the promotions agency I co-founded prior to joining VIEO, I was quite new to sales in an SMB and Mid-Market environment.

To be completely candid with you, selling is not my passion - but helping others is. That's why I resonate so much with the inbound methodology and the holistic approach to generating leads and acquiring net new customers.

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11 Inbound Strategy Performance Metrics You Should be Tracking
Dec
11

11 Inbound Strategy Performance Metrics You Should be Tracking

Post by: Justin Champion

Every effective content marketer knows that reporting and analyzing their efforts is vital to their success. 

At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking. 

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WordPress and The Flywheel: Attract, Engage, and Delight with Plugins
Apr
24

WordPress and The Flywheel: Attract, Engage, and Delight with Plugins

Post by: Max Willner

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.

That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.

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