Back at the end of January 2019, Google started really stepping up their marketing efforts around their PPC management services.
"...our Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text," reads the email received by some Google advertisers.
Sounds like a dream come true, right?
Like with most dreams, it's always a good idea to think it through before diving in. Remember, Google is trying to make money off your ads too - sometimes their suggestions may be favorable for them, but not the best option for you.Read more >
If you're relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you're likely come across are PPC and CPC—"pay per click" and "cost per click."Read more >
Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.Read more >
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If you’re reading this, you’re probably either already on the path to figuring out how to better your PPC campaign or you’re ahead of the game and planning appropriately. A PPC campaign is easy to start and fairly easy to manage, but it doesn’t take much to let the whole thing get out of hand. If you want the best bang for your buck, you’re going to have to be organized, consistent, and scrupulous.
One fringe benefit of having an incredible team is that when we begin looking for a new member to join us in marketing and pun-related excellence, we’re also able to draw incredible talent. Another benefit is quick access to the creek behind our office, where we hope to one day install a very short zip line. But before realizing our dream of thrilling low-speed adventure, we needed to grow further to support SEO strategy and ad campaign management for our clients. To that end, we’re excited to welcome Max Willner as our new Digital Marketing Manager.Read more >