Every effective content marketer knows that reporting and analyzing their efforts is vital to their success.
At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking.Read more >
You probably already know how important it is to make your website mobile friendly for a better user experience, but did you know that having a mobile-friendly website impacts your SEO?
Google has talked about mobile-friendliness for years, even before internet usage on mobile made history when it exceeded PC usage in early 2014. Here's a bit of history on Google's mobile-friendly warnings, penalties, and ranking signal changes as well as where things stand today (and what you can do about it)!Read more >
If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible.
Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information.Read more >
Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.Read more >
Welcome back! It's time to finish up our list of common SEO, PPC, and digital-marketing-world-related terms that can help you better understand exactly what's going on with your campaigns. If you haven't checked out Part 1 yet, I recommend you do so you can put even more terms in your brain.
I also recommend a cup of coffee and a notepad, unless you're one of those morning people I keep hearing about, and you have a photographic memory.
Let's get going!
It's gonna be a wild ride!Read more >
Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead:
"This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star."Read more >