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Make Your Business Stand Out in a Noisy Marketplace

What Marketers Need to Know about Google AMP
Oct17

What Marketers Need to Know about Google AMP

Post by: Rachel Vaughn

In a noisy marketplace, it’s easy for your message to get lost in the din. Simply going bigger and louder on your ads and marketing may be a tactic that works for some brands, but that can also waste a lot of energy, time, and money with little to show for it. For companies that don’t have the resources to spend on the digital equivalent of an indiscriminate brush fire, your web design and inbound marketing strategy must be fine-tuned to draw readers, shares, and customers.

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Website Redesign, Step 7: Optimize Your Content for SEO
Jul08

Website Redesign, Step 7: Optimize Your Content for SEO

Post by: Emily Winsauer

Your website is most definitely not the Field of Dreams: you can build it, but that does not mean they will come. You have to help the search engines help you, particularly because rankings can take a hit during a website redesign.

You’ve probably heard of SEO, or search engine optimization. SEO is a huge, complex, rapidly changing field, but for today's purposes, we’re only focusing on on-site optimization issues that come up during a redesign. 

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6 SEO Homepage Mistakes to Avoid
Jun30

6 SEO Homepage Mistakes to Avoid

Post by: Emily Winsauer

In many ways, your homepage is the most important page on your site for SEO, yet it's also the most complex page to optimize. There has even been some discussion of whether you can SEO-optimize your homepage at all, triggered by this oft-referenced Yoast article

Still, there are practices that are better and worse for homepage SEO, so of course you can optimize it to a degree—it's just a lot less clear-cut than it is with other pages.

Here are the 6 most common SEO homepage mistakes that sabotage your rankings, in spite of your best efforts: 

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What Are LSI Keywords (and Do They Matter)?
Apr14

What Are LSI Keywords (and Do They Matter)?

Post by: Emily Winsauer

A big conversation has been taking place recently in the SEO community about whether we should still be treating keywords as the north star of SEO, or should instead focus on topics. Latent semantic indexing, or LSI, is at the heart of this conversation.

For marketers, LSI keywords can bridge the gap between the way we're creating content now and the way we need to do so in the future. They give us a way to talk about the changes we need to make to our SEO strategies.

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Google Algorithm Update! Panda Now Included in Core Algorithm
Jan29

Google Algorithm Update! Panda Now Included in Core Algorithm

Post by: Holly Yalove

Have you noticed a significant drop in your website rankings recently? Have you had the urge to curse at your SEO tools? You're not alone; many marketers have, and there is a Google algorithm update involved. Earlier this month, Google updated their core ranking algorithm to integrate 2014's Panda update more fully.

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8 Tips for Writing for a Local Audience on the Web
Sep18

8 Tips for Writing for a Local Audience on the Web

Post by: Emily Winsauer

We all know that it’s better to appeal to a specific audience (let’s say, 40-something homeowners with kids in Knoxville who like action movies starring Tom Cruise) than to market broadly to everyone. Still, actually writing website content that appeals to the locals can be tough.

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