If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible.
Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information.Read more >
Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.Read more >
Welcome back! It's time to finish up our list of common SEO, PPC, and digital-marketing-world-related terms that can help you better understand exactly what's going on with your campaigns. If you haven't checked out Part 1 yet, I recommend you do so you can put even more terms in your brain.
I also recommend a cup of coffee and a notepad, unless you're one of those morning people I keep hearing about, and you have a photographic memory.
Let's get going!
It's gonna be a wild ride!Read more >
Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead:
"This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star."Read more >
Have you ever been sitting in a meeting, listening closely, nodding along, only to suddenly realize you have no idea what at least 90% of the words coming out of your coworkers' mouths even mean?
This actual gif record of introverted me in a sales meeting is a great example
It's understandable to get lost in the incredibly-fast-paced world of digital marketing, especially when it comes to keeping up with the terminology. Here's a handy list and explanations of common SEO, PPC, and other digital marketing terms that will keep you from having an existential crisis in your next meeting. Well, at least not one based on having no idea what's going on. I can't promise anything else.Read more >
One fringe benefit of having an incredible team is that when we begin looking for a new member to join us in marketing and pun-related excellence, we’re also able to draw incredible talent. Another benefit is quick access to the creek behind our office, where we hope to one day install a very short zip line. But before realizing our dream of thrilling low-speed adventure, we needed to grow further to support SEO strategy and ad campaign management for our clients. To that end, we’re excited to welcome Max Willner as our new Digital Marketing Manager.Read more >