We’re all looking for ways to pivot our business strategy considering the changing landscape of commerce. People aren’t coming into stores — whether by choice or government mandate — as the COVID crisis continues to expand. So, what are small businesses to do?
Well, first things first, just because the customers aren’t physically at your door doesn’t mean they aren’t looking for you! They’ve moved online, from the safety of their homes, and you should join them!
Now is the time to improve your digital presence so that you can continue providing your products and services to your customers. Here are the top three ways you can improve your company’s online presence — and the reasons why you should!Read more >
As the days stretch into weeks, it’s difficult to find any industry, any company, anything NOT affected by the Coronavirus pandemic. Storefronts are closed, bars and restaurants are operating as curbside services only — or are shuttered altogether — and companies are looking for a path forward.
We’re all struggling through these “trying times” together and looking for the way toward the “new normal” — aren’t those the phrases we keep seeing in every single marketing email? But, cliché or not, that’s exactly what we’re doing. We ARE in this together and we WILL find a new normal.
In fact, some businesses have already started clawing their way toward their future by capitalizing on the one thing that has stayed constant through all of this — the importance of an SEO strategy.Read more >
Every effective content marketer knows that reporting and analyzing their efforts is vital to their success.
At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking.Read more >
You probably already know how important it is to make your website mobile friendly for a better user experience, but did you know that having a mobile-friendly website impacts your SEO?
Google has talked about mobile-friendliness for years, even before internet usage on mobile made history when it exceeded PC usage in early 2014. Here's a bit of history on Google's mobile-friendly warnings, penalties, and ranking signal changes as well as where things stand today (and what you can do about it)!Read more >
If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible.
Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information.Read more >
Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.Read more >