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How to Do Keyword Research for Your Next Blog Post
May24

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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5 Ways to Take Control of Your Local SEO
Mar07

5 Ways to Take Control of Your Local SEO

Post by: Emily Winsauer

Even if you know basically nothing about SEO (search engine optimization), you still know that your business needs to show up in search results so new customers can find you online.

And for many businesses, it's essential to rank in a certain geographical area. If you run a dental practice in Knoxville, Tennessee, it doesn't help you much to rank for "whitening treatment options" in Seattle.

There are lots of things you can do to take control of your local SEO. Here are 5 of our best tips for getting your business found online by local customers!

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What Marketers Need to Know about Google AMP
Oct17

What Marketers Need to Know about Google AMP

Post by: Rachel Vaughn

In a noisy marketplace, it’s easy for your message to get lost in the din. Simply going bigger and louder on your ads and marketing may be a tactic that works for some brands, but that can also waste a lot of energy, time, and money with little to show for it. For companies that don’t have the resources to spend on the digital equivalent of an indiscriminate brush fire, your web design and inbound marketing strategy must be fine-tuned to draw readers, shares, and customers.

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Website Redesign, Step 7: Optimize Your Content for SEO
Jul08

Website Redesign, Step 7: Optimize Your Content for SEO

Post by: Emily Winsauer

Your website is most definitely not the Field of Dreams: you can build it, but that does not mean they will come. You have to help the search engines help you, particularly because rankings can take a hit during a website redesign.

You’ve probably heard of SEO, or search engine optimization. SEO is a huge, complex, rapidly changing field, but for today's purposes, we’re only focusing on on-site optimization issues that come up during a redesign. 

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6 SEO Homepage Mistakes to Avoid
Jun30

6 SEO Homepage Mistakes to Avoid

Post by: Emily Winsauer

In many ways, your homepage is the most important page on your site for SEO, yet it's also the most complex page to optimize. There has even been some discussion of whether you can SEO-optimize your homepage at all, triggered by this oft-referenced Yoast article

Still, there are practices that are better and worse for homepage SEO, so of course you can optimize it to a degree—it's just a lot less clear-cut than it is with other pages.

Here are the 6 most common SEO homepage mistakes that sabotage your rankings, in spite of your best efforts: 

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What Are LSI Keywords (and Do They Matter)?
Apr14

What Are LSI Keywords (and Do They Matter)?

Post by: Emily Winsauer

A big conversation has been taking place recently in the SEO community about whether we should still be treating keywords as the north star of SEO, or should instead focus on topics. Latent semantic indexing, or LSI, is at the heart of this conversation.

For marketers, LSI keywords can bridge the gap between the way we're creating content now and the way we need to do so in the future. They give us a way to talk about the changes we need to make to our SEO strategies.

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