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Changing Your Company Voice to Match the Social Climate
Apr
02

Changing Your Company Voice to Match the Social Climate

Post by: Nikki Sneed

Your company voice is the soul of your brand. It’s what makes you stand out in a crowded marketplace and connect to your clients. It’s the very heart of your brand’s personality and you wouldn’t (and shouldn’t!) change it for the world. 

But sometimes, things happen that might render your established brand voice inappropriate or tone-deaf. After all, there are times when you should sound fun and happy and others when you should be all business. We all know that already, but knowing it and putting it into practice are two different things. 

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How to Weather the Storm as a Small Business
Mar
19

How to Weather the Storm as a Small Business

Post by: Nikki Sneed

There are times in life that no one could ever have foreseen. Tragedies, crises, disasters, as a business owner there’s simply no way to prepare for what you could never predict. But there are ways to adjust or adapt when something unexpected occurs — and we have a list of them just for you.

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How to Invite People to Like Your Facebook Business Page
Mar
18

How to Invite People to Like Your Facebook Business Page

Post by: Holly Yalove

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

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Demystifying Buyer Personas: What To Know & How To Use Them
Jul
30

Demystifying Buyer Personas: What To Know & How To Use Them

Post by: Yvonne Bertovich

Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!

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2019 Social Media Image Sizes: A User's Guide
May
16

2019 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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The Best Apps to Schedule Posts on Instagram
Aug
24

The Best Apps to Schedule Posts on Instagram

Post by: Melanie Chandler

In June 2018, Instagram reached 1 billion monthly active users - that's a lot of cute pets and fancy burgers! Instagram is one of the most popular social media networks for people and businesses alike. 

If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.

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