Already mystified by this concept? Fear not, you'll be among the ranks of buyer persona experts, like our team at VIEO, in no time. Be sure to check out our bonus video about buyer personas at the bottom!Read more >
(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)
As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.
Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.Read more >
In June 2018, Instagram reached 1 billion monthly active users - that's a lot of cute pets and fancy burgers! Instagram is one of the most popular social media networks for people and businesses alike.
If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.Read more >
Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page.Read more >
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”
― Brené Brown,
That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.Read more >