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How to Invite People to Like Your Facebook Business Page
Jan17

How to Invite People to Like Your Facebook Business Page

Post by: Holly Yalove

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

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How to Create an On-Demand Snapchat Geofilter
Sep22

How to Create an On-Demand Snapchat Geofilter

Post by: Lauren Nelson

Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.

Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.

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The Best Apps to Schedule Posts on Instagram
Sep20

The Best Apps to Schedule Posts on Instagram

Post by: Melanie Chandler

In June 2016, Instagram announced that it now has over 500 million users, over 300 million of whom are active everyday. That's a lot of cute pets and fancy burgers!

If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.

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2016 Social Media Image Sizes: A User's Guide
Aug17

2016 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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13 Free Social Analytics Tools to Make the Most of Your Posts
Aug12

13 Free Social Analytics Tools to Make the Most of Your Posts

Post by: Emily Winsauer

Why do so many small and medium-sized businesses fail to prioritize social media marketing?

I’m sure there are lots of reasons, but let me take a guess. Barring “too busy” (which is just the baseline for owners and marketers, in my experience), I think the #1 reason is that people don’t feel like they can control the outcomes.

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How to Incorporate Game Day into Your Social Media Marketing
Aug04

How to Incorporate Game Day into Your Social Media Marketing

Post by: Emily Winsauer

With college football season almost here and the Olympics underway, August is a great time for many businesses to think about incorporating sporting events into their marketing. Though, honestly, marketers should avoid the Olympics like the plague. More on that in a moment.

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