Make Your Business Stand Out in a Noisy Marketplace

The Best Apps to Schedule Posts on Instagram
Aug24

The Best Apps to Schedule Posts on Instagram

Post by: Melanie Chandler

In June 2018, Instagram reached 1 billion monthly active users - that's a lot of cute pets and fancy burgers! Instagram is one of the most popular social media networks for people and businesses alike. 

If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.

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How to Invite People to Like Your Facebook Business Page
Aug01

How to Invite People to Like Your Facebook Business Page

Post by: Holly Yalove

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

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How to Create Authentic Content
Jul10

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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Facebook's News Feed Changes: What to Expect
Jan16

Facebook's News Feed Changes: What to Expect

Post by: Emily Winsauer

Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.

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2017 Social Media Image Sizes: A User's Guide
Feb27

2017 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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