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How to Create Authentic Content
Jul
10

How to Create Authentic Content

Post by: Nikki Sneed

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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How to Make Digital Ads Your Customers Won’t Hate
Feb
06

How to Make Digital Ads Your Customers Won’t Hate

Post by: Max Willner

If you’re new to the world of digital ads, it can seem pretty overwhelming. What platform do I use? How much money do I spend? Are ads successful only because of some elaborate Illuminati conspiracy?

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Facebook's News Feed Changes: What to Expect
Jan
16

Facebook's News Feed Changes: What to Expect

Post by: Emily Winsauer

Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.

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How to Create an On-Demand Snapchat Geofilter
Sep
22

How to Create an On-Demand Snapchat Geofilter

Post by: Lauren Nelson

Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.

Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.

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13 Free Social Analytics Tools to Make the Most of Your Posts
Aug
12

13 Free Social Analytics Tools to Make the Most of Your Posts

Post by: Emily Winsauer

Why do so many small and medium-sized businesses fail to prioritize social media marketing?

I’m sure there are lots of reasons, but let me take a guess. Barring “too busy” (which is just the baseline for owners and marketers, in my experience), I think the #1 reason is that people don’t feel like they can control the outcomes.

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How to Incorporate Game Day into Your Social Media Marketing
Aug
04

How to Incorporate Game Day into Your Social Media Marketing

Post by: Emily Winsauer

With college football season almost here and the Olympics underway, August is a great time for many businesses to think about incorporating sporting events into their marketing. Though, honestly, marketers should avoid the Olympics like the plague. More on that in a moment.

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