Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.Read more >
Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.
Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.Read more >
Why do so many small and medium-sized businesses fail to prioritize social media marketing?
I’m sure there are lots of reasons, but let me take a guess. Barring “too busy” (which is just the baseline for owners and marketers, in my experience), I think the #1 reason is that people don’t feel like they can control the outcomes.Read more >
With college football season almost here and the Olympics underway, August is a great time for many businesses to think about incorporating sporting events into their marketing. Though, honestly, marketers should avoid the Olympics like the plague. More on that in a moment.Read more >
If you’re just getting around to using social media for business, you're probably realizing that there’s a little more to it than you previously thought.
Hashtags are one of those utterly unprecedented social media tools that are easy to ignore if you’re new to social media marketing, but by now their use has become standard practice. Much like GIFs.Read more >
Over the last few years, Google has "refined" the way it handles business identities (or at the very least, has made lots of confusing changes to where and how your business is listed).
Here's where we stand today:
The Google My Business dashboard is the platform you will use to "manage how your business information appears across Google, including Search and Maps" as well as to interact with customers on Google + and through Google reviews.Read more >