“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”
― Brené Brown,
That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.Read more >
Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.Read more >
Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.
Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.Read more >
Why do so many small and medium-sized businesses fail to prioritize social media marketing?
I’m sure there are lots of reasons, but let me take a guess. Barring “too busy” (which is just the baseline for owners and marketers, in my experience), I think the #1 reason is that people don’t feel like they can control the outcomes.Read more >
With college football season almost here and the Olympics underway, August is a great time for many businesses to think about incorporating sporting events into their marketing. Though, honestly, marketers should avoid the Olympics like the plague. More on that in a moment.Read more >