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Facebook's News Feed Changes: What to Expect
Jan
16

Facebook's News Feed Changes: What to Expect

Post by: Emily Winsauer

Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.

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How to Create an On-Demand Snapchat Geofilter
Sep
22

How to Create an On-Demand Snapchat Geofilter

Post by: Lauren Nelson

Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.

Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.

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13 Free Social Analytics Tools to Make the Most of Your Posts
Aug
12

13 Free Social Analytics Tools to Make the Most of Your Posts

Post by: Emily Winsauer

Why do so many small and medium-sized businesses fail to prioritize social media marketing?

I’m sure there are lots of reasons, but let me take a guess. Barring “too busy” (which is just the baseline for owners and marketers, in my experience), I think the #1 reason is that people don’t feel like they can control the outcomes.

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How to Incorporate Game Day into Your Social Media Marketing
Aug
04

How to Incorporate Game Day into Your Social Media Marketing

Post by: Emily Winsauer

With college football season almost here and the Olympics underway, August is a great time for many businesses to think about incorporating sporting events into their marketing. Though, honestly, marketers should avoid the Olympics like the plague. More on that in a moment.

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What Are Hashtags and How Can I Use Them for Business?
Jul
27

What Are Hashtags and How Can I Use Them for Business?

Post by: Emily Winsauer

If you’re just getting around to using social media for business, you're probably realizing that there’s a little more to it than you previously thought.

Hashtags are one of those utterly unprecedented social media tools that are easy to ignore if you’re new to social media marketing, but by now their use has become standard practice. Much like GIFs.

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Setting Up a Google Plus Business Page [2016]
Jun
13

Setting Up a Google Plus Business Page [2016]

Post by: Emily Winsauer

Over the last few years, Google has "refined" the way it handles business identities (or at the very least, has made lots of confusing changes to where and how your business is listed).

Here's where we stand today:

The Google My Business dashboard is the platform you will use to "manage how your business information appears across Google, including Search and Maps" as well as to interact with customers on Google + and through Google reviews.

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