Make Your Business Stand Out in a Noisy Marketplace

As an employee of an agency where everyone is constantly learning, I am encouraged to follow suit. Because we are HubSpot partners, one of VIEO’s greatest sources of continuing education is HubSpot Academy. In my recent efforts to improve myself and my skills in my role as a business development representative, I enrolled in HubSpot’s Pipeline Generation Bootcamp with inbound sales legend, Dan Tyre.

Before enrolling in Dan Tyre’s Pipeline Generation Bootcamp (PGB), I was quite new to sales. I was hired by the folks at VIEO Design because I’m good at helping, and I didn't fully understand how to leverage that strength until I began working through Dan’s bootcamp.

For those of us who would rather spend our time watching cartoons than making them, the idea of using animated video in marketing campaigns sounds a little daunting. I, for one, can’t even draw a decent circle.

The television is no longer the first - or even the primary - screen in our lives; it's pretty clear that mobile devices have taken on that mantle, as Gary Vaynerchuk recently pointed out.

As an online marketing firm, we spend a lot of time reviewing analytics. Numbers help us decide whether certain efforts are worth our time. Because I'm in charge of VIEO's video marketing efforts, I'm particularly interested in tools that help me share and track our videos.

As a business, there are few things more important to us than our reputation, and we do everything we can to do great work and delight our clients.

But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business's image is to use testimonials from happy customers.

If I were to go out on a limb, I would say social media videos are now as important as photos were in 2012-2013 in creating more engagement on social media.

You probably already knew that using video would increase engagement, but the questions remains: what are the best social media video platforms to reach your target audience?