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How to Increase Sales: Focus on Helping
Jun
17

How to Increase Sales: Focus on Helping

Post by: Jessica Jardin

If you know anything about HubSpot's inbound sales legend, Dan Tyre, I'm sure you can imagine that his Pipeline Generation Bootcamp (PGB) is an absolute game-changer. While I possessed unique experience from the promotions agency I co-founded prior to joining VIEO, I was quite new to sales in an SMB and Mid-Market environment.

To be completely candid with you, selling is not my passion - but helping others is. That's why I resonate so much with the inbound methodology and the holistic approach to generating leads and acquiring net new customers.

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11 Inbound Strategy Performance Metrics You Should be Tracking
Dec
11

11 Inbound Strategy Performance Metrics You Should be Tracking

Post by: Justin Champion

Every effective content marketer knows that reporting and analyzing their efforts is vital to their success. 

At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking. 

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Amp Up Your Inbound Marketing with Animated Video
Dec
22

Amp Up Your Inbound Marketing with Animated Video

Post by: Luke Levenson

For those of us who would rather spend our time watching cartoons than making them, the idea of using animated video in marketing campaigns sounds a little daunting. I, for one, can’t even draw a decent circle.

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How to Get More Visitors to Your Website with Video Marketing
Jan
05

How to Get More Visitors to Your Website with Video Marketing

Post by: Chase Cleckner

One of the most standout statistics I've seen in the last year was this: YouTube reaches more US adults ages 18-34 than any cable network. This is no small demographic, but is estimated to be around 74 million people, or about 24% of the entire U.S. population.

The television is no longer the first - or even the primary - screen in our lives; it's pretty clear that mobile devices have taken on that mantle, as Gary Vaynerchuk recently pointed out.

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Wistia vs. YouTube: What's the Difference?
Dec
12

Wistia vs. YouTube: What's the Difference?

Post by: Chase Cleckner

As an online marketing firm, we spend a lot of time reviewing analytics. Numbers help us decide whether certain efforts are worth our time. Because I'm in charge of VIEO's video marketing efforts, I'm particularly interested in tools that help me share and track our videos.

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Video Testimonials: The Power of Social Proof
Oct
07

Video Testimonials: The Power of Social Proof

Post by: Chase Cleckner

As a business, there are few things more important to us than our reputation, and we do everything we can to do great work and delight our clients.

But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business's image is to use testimonials from happy customers.

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