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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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14 Metrics that Reveal Website Functionality Problems
Jun26

14 Metrics that Reveal Website Functionality Problems

Post by: Emily Winsauer
Redesign your website, they said. You’ll get so many new customers, they said.
 
Those of us who have been through the process once or twice know that it isn’t quite that simple, Many a beautiful website has failed to increase conversion rates and measurably impact revenue, but that doesn’t stop people from churning out pretty, poorly-functioning websites (and winning awards for them). 
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