January 1, 2015 | Rob Spurlock

How to Transfer a WordPress Site to the HubSpot CMS

How to Transfer a WordPress Site to the HubSpot CMS

If you read my previous blog post, you’ll remember that there were many compelling reasons as to why you should move your website from WordPress to the HubSpot CMS. Are you already using HubSpot for your inbound marketing and sales platform? Great! That gives you all the more reason to move over to the HubSpot CMS.

Before you commit, you’re probably wondering what’s really involved in making the move. Sure, a detailed step-by-step guide would be helpful, but it would also be several posts long. Who has time for that?

Instead, I created a short list below—just for you. All the steps are what you need to keep in mind when making the move and they’re straight to the point. It can’t possibly get any better than that.

Making the Move to HubSpot CMS

When transferring your WordPress site to the HubSpot CMS, make sure your new HubSpot site follows the best practices of Inbound Marketing by including a good menu. Create new templates for site pages, blog pages, and landing pages—and don't forget the new forms. Go ahead and try this:

Site Pages

Copy your content from current WordPress pages and create new site pages for the main site. Use existing content and your new site page template. Make room on the pages or part of the template so you can add a Call-to-Action (CTA) that’s relevant to the content. Remember to include a CTA layout with a clear concise voice geared towards your buyer persona!

Blog Pages

Blog pages can be imported using the import tool which is found under Content:

  • Go to the Content Settings menu
  • Use the Blog Importer tool on the left hand side
  • The tool will take your blog export file that was created using WordPress
  • Next, import all blog posts, titles, images, and create new topics—you know, those categories in WordPress

Here's a quick tip! Provide a complete list of 301 redirects for you to add at the end (for an explanation of 301 redirects, read the blog post: What Are 301 Redirects and Why Do You Need Them?).

Landing Pages

If you’re moving from a WordPress website to HubSpot, you may or may not have your own version of landing pages to move. In HubSpot, they’re certainly their own thing and won’t exist as normal site pages. They should exist under their own custom subdomain like go.vieodesign.com and need to be created separately as landing pages.

The landing pages in HubSpot even have their own templates to follow the best practices of Inbound Marketing, when to include a menu, and when to exclude one. Also, it covers adding in forms, images, and the proper text for good conversion.

Here are some other items that you’ll need to create within HubSpot CMS to effectively utilize the Inbound Methodology:

  • Follow up with customized e-mail templates for your workflow/nurturing and blog emails
  • Create and share premium content for your visitors
  • Setup your social inbox and monitoring so you can track mentions and reach out to your target audiences
  • Setup workflows to nurture your visitors down the sales funnel for that final conversion into a customer

This is just a small list of items to consider when moving your website from WordPress into the HubSpot CMS. If you have a great tip for moving over to HubSpot—we’d love to hear it!

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Rob Spurlock

Rob Spurlock

Principal and Founder of VIEO Design™, LLC. Rob has a love for the East TN community. Server environment, web functionality and WordPress expert. He has extensive expertise in the Internet industry and related Internet software with over 15 years experience.

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