If you ever feel like you need a reality check when it comes to your website, I have a tool you can use: the HubSpot Website Grader.
It gives you straightforward answers about stats that make the most difference to your users—things like page load time, how well your site adjusts to mobile devices, security, and core elements of SEO.
The HubSpot Website Grader also makes suggestions about the actions you should take to improve your website’s performance. Here’s how it works.
1. Go to website.grader.com and enter your info.
Nice and simple, right? Just enter the URL you want to evaluate and your email address. There are also language options if you’d like your results in German, Spanish, Japanese, French, or Portuguese. Quelle surprise!
2. Get your results.
When you submit your info, you’ll be directed to a page with a number grade and a top-level evaluation (e.g. “This Site Is Good”). Just under that you’ll see a line of scores for site performance, mobile optimization, SEO, and security; this helps you judge quickly where your score took the biggest hits.
When you scroll further down, you’ll see slightly more in-depth evaluations of each category, with basic stats and the option to read more about each.
Thirty points out of the possible 100 come from indicators of site performance. At the grader points out, “optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.”
- Page Size (goal: under 3 MB)
- Page Requests (goal: fewer than 30)
- Page Speed (goal: load time of under 3 seconds)
- Browser Caching
- Page Redirects
- Render Blocking
If you’ve got all green check marks, fantastic! If not, just click “Read More” to learn about what’s slowing your website down. After all, there’s no reason to know what “render blocking” means unless you have to.
Mobile optimization contributes another 30 points to your overall score. Making your website easy to use on mobile devices keeps visitors from getting frustrated and “bouncing,” preventing you from getting valuable traffic, leads, and customers.
Specifically, the grader checks to see if your website is responsive and whether your site includes the viewport meta tag to protect the user experience on mobile.
The third element, contributing another 30 points to your score, is SEO (search engine optimization). These elements make your website easier for searchers to find and search bots to understand.
The Website Grader checks:
- Page titles (70 characters or less and no repeated keywords)
- Meta description (155 characters or less)
- Use of heading tags
- Presence of a sitemap
The Website Grader only checks one thing in this section: whether or not you have an SSL certificate (which determines whether your site is http:// or https://).
It’s worth 10 points, so it won’t impact your score quite as much as the others; however, if you don’t have an ecommerce site or handle any sensitive data through your website, you may not have an SSL.
If you’re not sure whether to take that 0/10 too seriously, here’s a helpful overview of SSL from—you guessed it—HubSpot.
What Should You Do Next?
At the very end of the Website Grader’s report, you’ll find a section called “What Should I Do Next?” It include your current scores, where your scores should be, and what you can do to improve them.
The HubSpot Website Grader is a great way to spot big problems that are affecting your website’s performance with visitors and search engines, but it doesn’t exactly pick up on important things like the quality of your content, your social media engagement, or how effectively you guide leads through the buyer’s journey.
For that matter, there are lots of other website UI/UX cues that it doesn’t touch on—which is understandable, because it’s meant to be an entry-level analysis.
However, if you’d like to take a deeper look at your website performance, we’d be happy to conduct a no-strings-attached detailed assessment.
Editor’s Note: We originally published a post at this URL about the HubSpot Marketing Grader, which has since been redesigned and simplified as the HubSpot Website Grader. The original post, “Using the HubSpot Marketing Grader: How Do You Measure Up,” was published on 9/29/2014 and written by Chase Cleckner.