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October 7, 2013 | Emily Winsauer

Why VIEO Design Cares So Much about Breast Cancer Awareness

VIEO Breast Cancer Awareness

Seeing a lot of pink these days? October is National Breast Cancer Awareness Month, and lots of Americans are showing their support for the cause, which unites tens of millions of people in advocacy and action.

Many of us at VIEO Design have been impacted by friends and family members who have fought breast cancer, and several VIEO employees have suffered very personal losses to the disease.

In honor of our loved ones and the millions of women fighting breast cancer today, we wanted to use our platform as a design and Internet marketing agency to add our voices to the many others promoting further research and the effort to find a cure.

One in every 8 American women will be diagnosed with breast cancer.

Put another way, one woman is diagnosed with breast cancer in the US every two minutes. Sadly, mortality rates are still high enough that every 13 minutes, an American woman loses her fight against breast cancer.

Yet there is so much reason to be hopeful. Advances in breast cancer research have resulted in better methods of diagnosis, better treatments, and better health outcomes for breast cancer patients. Today, there are 2.9 million breast cancer survivors happily living their lives all over the U.S. – that’s more survivors than with any other type of cancer.

These advances were funded in large part through activism like what takes place every October during Breast Cancer Awareness Month and throughout the year. About 1.6 million people take part in Races for the Cure all over the world, tens of thousands include breast cancer research in their planned giving, and millions of people pick up a pink ribbon, rubber bracelet, or other fundraising item at participating businesses.

However you choose to take part, your efforts can help save lives.

Melanie Chandler Breast Cancer AwarenessOf course, we all have our own ways of showing our support – VIEO’s Melanie Chandler even dyed a pink streak in her hair to promote breast cancer awareness!

We have chosen to highlight The Breast Cancer Research Foundation in the creative breast cancer awareness graphics we created for each of our social media accounts and our website (see our Facebook page, Twitter profile, and Home page for examples).

Both charitynavigator.org and charitywatch.org gave BCRF their highest ratings, indicating the highest standards of accountability and transparency as well as the percent of donations spent on charitable purpose, cost to raise $100, and more. Taking up an office collection is a great way to give if you don’t feel like you can do a lot on your own. If you want to make a donation but have limited resources, you can organize with friends and coworkers in honor of your loved ones who have struggled with breast cancer.

The fight against breast cancer isn’t just about women – it’s also about all the men who love the ladies in their lives, including mothers, sisters, wives, daughters, and friends. Whoever you are, know the importance of monthly breast self-exams, annual mammograms after age 40, and healthy lifestyle choices in ensuring early diagnosis and reducing risk.

Only 53% of women ages 40 and over reported having a mammogram last year, so there’s a long way to go! Click here to find an affordable breast cancer screening provider nearby for yourself or a loved one.

If you want to learn more about prevention, types of breast cancer, and activities you can be a part of (like a local Race for the Cure), you can find a wide range of resources and ways to contribute at Susan G. Komen.

How are you celebrating National Breast Cancer Awareness Month? Let us know in the comments!

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Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

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