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August 2, 2013 | Emily Winsauer

VIEO Design Launches Marketing Campaign for Ballantyne Brands

Multi-million dollar campaign to include print and web advertising

Hear ye, hear ye! Today, VIEO Design is announcing that we will serve as the agency of record for Ballantyne Brands, LLC, to create a multi-million dollar national marketing campaign promoting Ballantyne’s Mistic brand of electronic cigarettes.

Mistic-Some Choices Are Hard Print AdThe consumer-oriented campaign will increase Mistic brand awareness and highlight product availability in Walmart stores and other retail centers nationwide. Marketing initiatives will include print and online advertising, as well as a comprehensive web and social media marketing strategy.

VIEO Design will also conduct ongoing market research to maintain focus on the priorities and interests of electronic cigarette consumers. Says Mac Bartine, COO of VIEO Design, “Our goal for this campaign is to reach out to e-cig consumers and illustrate that Mistic truly is the best choice in electronic cigarettes.”

During the initial phase of the campaign, print ads will be placed in popular national publications, including Field & Stream, People, and Southern Living, as well as in newspapers in major markets. Digital marketing includes advertising for web and mobile platforms, video, social media outreach, and other web-based content marketing.

“We’re happy to have VIEO as our partner, both in determining the creative and marketing strategies for Ballantyne Brands, and in coordinating our traditional and digital marketing efforts,” said CEO John Wiesehan, Jr.

VIEO’s expertise integrating web design, Internet marketing strategy, and traditional print and broadcast marketing led to the firm’s partnership with Ballantyne Brands. Blogging, social media, email and mobile marketing, and search engine optimization are among the contracted Internet marketing services.

Founded in 2008, VIEO Design is an award-winning marketing and advertising agency specializing in both digital and traditional services, including print and outdoor advertising, custom website design and support, inbound marketing and consulting, and social media strategy and customization.

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Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

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