June 12, 2019 | Holly Yalove

VIEO Grows: Meet Nikki Sneed

What do you get when you mix years of small business marketing experience, a sharp eye for missing commas, and enough Tudor England trivia for a four-season HBO series with a more satisfying conclusion than some other shows we won’t name? Yup, you guessed it: our Content Marketing Strategist, Nikki Sneed!

Nikki has provided her expertise in marketing positions across East Tennessee, including time as the Apple News Editor for Discovery and Communications Coordinator for GRIDSMART here in Knoxville. From copywriting and editing to creative strategies and implementation, Nikki improved brand recognition and conversions for quite the array of businesses.

She studied the English language both in the USA and in its country of origin, so you can rest assured that no grammar mistakes will sneak past her in any copy she gets her hands on. Her time studying theater (and theatre – a double threat) also gives her a commanding presence, a killer presentation voice, and, often, costume changes.

As VIEO’s Content Marketing Strategist, Nikki works with clients to ensure their digital marketing needs are met through creative, impactful, search engine-optimized content that aligns with their business goals. Using an approach that combines personalized attention with data-driven insight, she adapts the latest industry trends and analytics to develop customized content plans that are effectively targeted toward building engagement, brand recognition, and sales conversions. 

As a part-time paranormal investigator, we count on Nikki to let us know if and when we accidentally let ghosts into the office. Before Nikki, all we could do was make a wild guess about the average number of ghosts adjusting the thermostat or turning off the Wi-Fi at any given time – now we know for sure that it’s about two a week. We’re not really sure what to do with that information yet, but we’re sure we’ll figure out a plan of attack in the coming weeks.

Ghost hunting is probably going to take up a good chunk of our time now, but it’s well worth it to welcome Nikki to the VIEO team!


Check out the portfolio of our work if you’d like to see what VIEO can do for your business.

Holly Yalove

Holly Yalove

As VIEO’s chief strategist and one of our principals, Holly Yalove serves as the head digital and inbound marketing strategy for our clients. She has used her extensive management, sales, and marketing experience to dramatically increase our digital marketing business, helping us become the well-rounded agency we are today.

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