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October 30, 2012 | Holly Yalove

Is Your Website a "Web Fright"? Seven Ways to Tell

Website Fright

A bad website is more than spooky, it can cost you potential business. Lost business means lost revenue and lost revenue is no treat! Here are seven website "web frights" to avoid...

1) A Non-CMS Website

CMS stands for Content Management System. Modern CMS websites allow non-techies to easily change text, images, create new pages, and more. Google loves fresh content so make sure your website is easily found. Have a CMS website to avoid old stale content which keeps your site down.

2) Lacking Social Media Profiles/Social Sharing

As of October 2012, there are over 1 billion active users on Facebook , and over 140,000,000 active users on Twitter alone. These and other social media platforms allow businesses of every size to personally connect with and influence potential customers.

Your website should allow visitors to easily connect with you on the social web. Provide your website visitor with icons that link out to your Facebook page, Twitter profile, LinkedIn, YouTube, Pinterest, Google+, etc. Make it easy for visitors to share your content with friends and business connections by providing social sharing buttons like those at the top of this post.

3) No Clear "Calls To Action"

We love gorgeous websites, but if your website doesn't influence your visitor to take action, it won't have a high ROI. Does your website home page grab visitor attention? Does it provide visual attracts that tell your visitor what to do next? Do your interior pages help you "close the sale" by prompting visitors to contact you or buy?

If your answer to any of these questions is "no", your website is losing potential contacts, leads, and/or purchases.

4) DIY Websites or Poor Web Design

Many business owners don't realize the number of potential customers lost each day due to poorly designed or DIY websites. Since prospects check out companies online first, your website is your last chance at a great first impression.

Does your website say that you run a modern profitable business? Is it created to be appealing to your demographic? Are there broken images or images that are too large for the web? Does your website load so slowly your visitor gives up and moves on?

A DIY or poorly designed website, or a website run on an inferior web hosting platform will result in lost revenue.

5) Missing Blog

B2B companies that blog generate 67% more leads per month than non-blogging companies, and 57% of marketers acquire customers from blogging.

Your blog allows you to add fresh engaging content to your website so that you can draw traffic. Blogs are key to organic Search Engine Optimization (SEO), so 1) ensure your blog is physically part of your website (yourdomain.com/blog or blog.yourdomain.com), 2) make sure it is easy to share on the social web, and 3) update it frequently!

6) Not Mobile Friendly

60% of consumers research products and services several times a month via mobile devices. Be sure your website can be viewed on a mobile device, or better yet was built with mobile viewing in mind. If your website was built with Flash or was designed several years back, it is time to contact a professional web design firm for help.

7) No Analytics

When I was a manager in the corporate world, we were trained to "inspect what you expect"! Does your website have Google Analytics? Are you checking your reports consistently? If not, you won't know how your website is performing.

Google Analytics will tell you how many visitors are coming to your website, what they typed in the search engine to get there, where they were before they came to your website, and what they are viewing on your site. We think analytics are so important, we include them on every website.

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Holly Yalove

Holly Yalove

As VIEO’s chief strategist and one of our principals, Holly Yalove serves as the head digital and inbound marketing strategist for our clients. She has used her extensive management, sales, and marketing experience to dramatically increase our digital marketing business, helping us become the well-rounded agency we are today.

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