First, let me start off by saying that I’m the kind of guy who will drive across town to save a nickel on gas, so believe me when I tell you I love to save money and always want the best deal on whatever I'm buying. My wife has been known to call me a cheapskate.
I like to know that I’m making the right decision before forking over my hard-earned money, especially for important things, and lots of our clients at VIEO Design are the same way.
If you’re like them, you may have wondered, “When it comes to buying a website or spending money on Internet marketing, what should I do? What should I look for? How much should I spend? Should I just get a free website and try to set it up myself?”
Let me tell you, free websites end up costing you more in the end. Before you choose a free or low-cost website, ask yourself… will it actually get you what you want?
Having an effective website and marketing plan that makes money for you is better than free. If you spend nothing and receive nothing, what good did it do you?
But even when you know you need to invest, you still want to get the most out of the money you spend on your website and marketing. What should you look for when deciding which company will give you the most bang for your buck?
When you need to get the job done, look for an experienced company that is focused on your ROI. Sure, we all know people who can build a website. But do you trust the kid down the street to turn your website into a salesperson who doesn't sleep or take breaks (as most salespeople love to do)? This one even works on Friday afternoons, unlike me! Kidding.
I think it's funny that people love to spend money on quality - everything from nice restaurants, to having their home in a desirable part of town, to their kids’ education – but when it comes to marketing their businesses and building their websites, it's time to cut corners and find the cheapest way out. Aristotle wrote, "Quality is not an act, it is a habit." Follow his advice and find a company that does quality work, no matter what the price point!
I can't tell you how many people I talk to that say, "I can't find my web designer." Unfortunately, this is a common problem with low-cost sites – those individuals and companies don’t include service in the cost, so you often can’t get in touch with them to fix a problem or get website information you need. Your website should be a living, breathing part of your business. It needs to be updated and taken care of, so look for a company that has a long history of service and customer care.
I call this the "square peg in a round hole" issue. Every business has its own needs and hurdles to deal with. When looking for a web designer, choose someone who understands who you are and what you want to accomplish. If you are a doctor, obviously your needs and market are different from those of an automotive sales business, and your web design and marketing company should understand that.
Under the current economic conditions, price is very important, but don't fool yourself into thinking that cost is the only factor. Think about what I've said, and choose wisely, grasshopper. Good luck, and feel free to get in touch if there's anything I can do to help!
And whether or not you choose to work with VIEO, use our Website Redesign Checklist to help you get the most for your money.