When you are used to working with an in-office team, being suddenly faced with remote work can be chaotic. How is everyone going to remain on the same page? How are you going to keep projects on schedule or plan out messaging?
If you are a company that does any kind of client contact or messaging (and considering the prevalence of social media and email marketing, that’s probably all companies), keeping your team and clients up-to-date is pivotal to success.
Especially in times of crisis, like the 2020 COVID pandemic, communicating business information, goals, and progress is more important than ever.
But how do you intend to get those messages out there accurately, in a timely manner, and without being repetitive? Now that is the question. Luckily the answer is a simple one: use a content calendar!
Why You Need A Content Calendar
Content, or editorial, calendars ensure that everyone on your team is on track when it comes to the messages you want to send to clients and prospects. For example, if you have a product or service launch coming up, you want to let your clients and prospects know about it, right? Of course, you do!
But you don’t want to be repetitive and you don’t want to rush through it either. With email marketing tools like MailChimp or HubSpot (our personal favorite), you can plan far in advance to send out a series of emails. And with a content calendar, your team can review what you’ve written, ensure that your voice and tone are on brand, and check that you aren’t doubling up on the message.
Similarly, if you use a social media calendar, like this downloadable one from HubSpot, you’ll be able to plan ahead for all of your social postings, make sure that your team signs off on what you are promoting and publishing, and keep a consistent publishing schedule to keep your brand relevant and up-to-date.
The Remote Work Difference
Okay, all of that sounds good and makes sense, but what does it mean for remote working? It means everything! You already know that communication is both more difficult and more important when your team is working remotely. So just imagine the importance of keeping everyone up-to-date on company messaging.
Let’s say, for example, that you have a new blog scheduled to publish on Tuesday. You’ll want to promote that blog on social media and through your email blast. With a content calendar, you can plan the post and email content ahead of time, and also review the calendar to see when you should be posting.
Every social media platform has a different type of audience and they are active at different times. Additionally, you shouldn’t blast out the exact same message at the exact same time across all of your platforms because:
- It looks lazy and inorganic
- Not all platforms need the same kind of content.
When you see the calendar laid out before you, you’ll be able to choose the best time and day for each channel, fit it into your already established social posting or email send cadence, and also plan ahead for “reminder” posts at a later date. After all, promoting your blogs isn’t just a one-and-done task. Your content is (or should be) relevant more than once and promoting it again at a later date is a great way to remind your current audience why your tips are valuable and also get it in front of new eyes.
Streamline Your Digital Communication
In a world becoming more and more digital, mastering your online communication is crucial if you expect to succeed and grow. Communicating important business information to your clients and prospects — especially in times of emergency, natural disaster, or crisis — is vital to staying afloat.
But you can’t just throw spaghetti on the proverbial Facebook wall. You have to align your messaging with your goals, make sure that you are timely and appropriate, and stay relevant and non-repetitive. Content calendars are the key to ensuring that your team stays on the same page, your schedule is up-to-date, and there’s no overlap in sends.
So, do you need help with your digital communication? Set up a meeting with our skilled representatives at VIEO now. We’re offering free consultations right now to help our fellow businesses ensure their digital communication is up to par. Contact us now and see what we can do for you.