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Inbound Marketing Master Class: Crafting Effective Buyer Personas

Why: Buyer personas are the key to inbound marketing ROI. They help you target your ideal customers across all your marketing activities, and they increase the impact of your content, social media, and even sales efforts.

What: In 7 detailed steps, create buyer personas that are accurate, easy to use on a daily basis, and specific enough to guide your marketing strategy.

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Website Redesign Checklist: 10 Keys to Inbound Marketing Success

Why: Great design and marketing prowess can go hand-in-hand. By combining engaging design with targeted content and a clear marketing plan, you can be sure that both you and your customers get what you want.

What: Get real answers to questions like: What metrics do I need to track to know if I'm succeeding? How do I keep my project on schedule? How do I avoid taking an SEO hit and losing my search rankings? How do I guarantee that all my efforts produce solid ROI? How do I keep visitors on my site and convert them into leads?

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How to Create an Effective Inbound Marketing Campaign

Why: Innovative, effective inbound marketing campaigns build strong and lasting relationships with prospective customers and current fans alike.

What: Learn how to develop a successful inbound marketing campaign that targets your buyer personas, integrate it across all of your content platforms, and build great relationships that lead to long-term customers.

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2016 Social Media Image Templates

Why: A number of social media networks have changed their image sizes this year, leaving lots of business profiles looking what we like to call "janky."

What: These PSD image templates for Facebook, Twitter, LinkedIn, Google+, and YouTube go beyond guidelines to actually help you or your designer create the social media images you need. But we included some guidelines, too.

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How much do you know about Snapchat?


This quick quiz tests your knowledge of the popular app, from how well the ads convert to how large its audience is. Whether you're using it or not, don't want to miss an opportunity to understand it better!

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Mapping Content to the Buyer's Journey Worksheet

Why: Mapping your content to the buyer persona's journey is about targeting your ideal customer's needs, desires, and concerns at different stages of the purchase process—and when you execute it well, the final product is irresistible.

What: Our buyer's journey worksheet lays it all out, from persona to final product, complete with suggested content formats and blog post types. Brace yourself for more views, more conversions, and more customers!
 
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VIEO Checklist: Achieve Email Marketing Success

Why: It's easy to send a mediocre email, and it's not difficult to sent a great one. Most people get dozens of emails every day from all kinds of businesses, and email marketers must contend with the recipient's friends, family, and social media notifications as well as each other for attention.

What: We've identified 6 keys to standing out from the inbox clutter and using email marketing to reach people who actually want to hear what you have to say.

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Your Ultimate Checklist for a Successful Facebook Business Page

Why: A carefully-crafted Facebook business page is a great marketing tool, and there’s no reason you can’t have one of the best!

What: Learn how to optimize your Facebook business page for search, post relevant and engaging content for your fans, listen to your audience to build engagement, connect with other companies and industry leaders, and increase your page’s visibility across your web presence.

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The 5-Day Meal Plan for SEO Success: Recipes and Daily Workouts for Marketing Directors

Why: Just like diet and exercise, SEO doesn't work if you only do it once in a while. This 5-day plan for marketing directors will help you build a lean, strong web presence and keep it healthy over the long haul!

What: Learn how to methodically strengthen your performance with search engines, including what makes content "high quality," what user metrics to track, how social media is related to SEO, and (best of all!) which technical improvements you can hand off to a developer.

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SEO Local Listings Scan Tool

Why:
With more than 100 online business listing sites out there, inconsistent information about your company can really hurt you. Luckily, fixing inaccurate listings helps Google see you as more trustworthy and helps potential customers find you wherever they are searching.

What: 
This free local listing scan tool from VIEO Design will search your online business listings for inconsistencies and let you know exactly what you need to do to fix errors and optimize your online presence and branding.

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Case Study: Ballantyne Brands Website Design & Inbound Marketing

Who: Ballantyne Brands faced a wide range of hurdles when they purchased Mistic Electronic Cigarettes—everything from large, well-financed competitors to legal restrictions and SEO problems. They came to VIEO Design to find ways to overcome those challenges and build brand awareness while increasing online sales and fully supporting retail partners.

What: If you want to see what a comprehensive website redesign and inbound marketing plan can do for a brand, look no further than our case study of Ballantyne Brands. We worked with them to develop a comprehensive strategy that has resulted in a 224% increase in ecommerce sales, even as they have rolled out their products in 68,000 retail stores.
 
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Expert Inbound Marketing Assessment

Why: Some things are hard to track—but that doesn't mean it's impossible. If you don't know how effective your digital marketing efforts are, or you're unhappy with your results, do something about it!

What: Our team will be happy to take a look at your current marketing, no strings attached. We'll check out your website, your social media presence, and even your competitors and tell you where, and how, you can improve and earn better results.

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Expert Website Assessment

Why: If you're not happy with your website, your intuition probably isn't wrong. On the other hand, maybe your website is great, but it isn't bringing in traffic, leads, and customers like you want ... sound familiar?

What: Our experienced design team will examine not only your website, branding, and layout, but how you're using calls-to-action, where you might be losing customers, and what you can do to improve.

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Is Your Website Mobile-Friendly?

Why: In April of 2015, Google began incorporating the "mobile friendliness" of websites into their search results ranking algorithm. At the time, they announced that this change would significantly impact search results, and they've only doubled down on the importance of mobile since then.

What: If you're not sure where you stand, we'd like to conduct a mobile website assessment (at no charge, of course) so you can find out if your website is hurting your chances in search results. One of VIEO Design's specialists will evaluate your current website for mobile usability, mobile SEO optimizations, website navigation, and how well landing pages and lead-generation forms work on mobile devices.
 
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Expert SEO Assessment

Why: Are you struggling to rank against your competitors online? Are you publishing content, but your results are lackluster or inconsistent? Do you have absolutely no idea what keywords you rank for? These are SEO problems, and they're more common than you think.

What: Search engine optimization (SEO) is intimidating, but you don't have to be an expert yourself to do something about it. We'd be happy to analyze your site and walk you through what you can do to improve your performance in search engines so that not only visitors, but your ideal potential customers, can find you online.

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Expert PPC Assessment

Why: A lot of businesses struggle to get the ROI they're looking for from pay-per-click and other forms of digital advertising, but that's often because they aren't applying the inbound marketing approach. PPC can produce results and fit in seamlessly with the rest of your digital presence.


What: As experts in both inbound marketing and PPC advertising, we'd love to discuss how PPC could fit in with the rest of your marketing, how to create campaigns and ad copy for your persona, and how to compile keyword groups that will deliver the best ROI. As always, no strings attached—just great advice.

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Guided HubSpot Demo

Why: There are a number of logistical challenges to running inbound marketing campaigns, from email personalization to smart content to ROI tracking. A closed-look marketing platform like HubSpot that does it all is the perfect solution.

What: Through a live demo, we'll show you exactly how HubSpot works and what it can do for you. Get as granular as you want—we can discuss all of your questions, brainstorm ideas, and show you how we use this powerful software for ourselves and our clients. 

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