Why: Buyer personas are the key to inbound marketing ROI. They help you target your ideal customers across all your marketing activities, and they increase the impact of your content, social media, and even sales efforts.
What: In 7 detailed steps, create buyer personas that are accurate, easy to use on a daily basis, and specific enough to guide your marketing strategy.
Why: Great design and marketing prowess can go hand-in-hand. By combining engaging design with targeted content and a clear marketing plan, you can be sure that both you and your customers get what you want.
What: Get real answers to questions like: What metrics do I need to track to know if I'm succeeding? How do I keep my project on schedule? How do I avoid taking an SEO hit and losing my search rankings? How do I guarantee that all my efforts produce solid ROI? How do I keep visitors on my site and convert them into leads?
Why: Innovative, effective inbound marketing campaigns build strong and lasting relationships with prospective customers and current fans alike.
What: Learn how to develop a successful inbound marketing campaign that targets your buyer personas, integrate it across all of your content platforms, and build great relationships that lead to long-term customers.
Why: A number of social media networks have changed their image sizes this year, leaving lots of business profiles looking what we like to call "janky."
What: These PSD image templates for Facebook, Twitter, LinkedIn, Google+, and YouTube go beyond guidelines to actually help you or your designer create the social media images you need. But we included some guidelines, too.
Why: It's easy to send a mediocre email, and it's not difficult to sent a great one. Most people get dozens of emails every day from all kinds of businesses, and email marketers must contend with the recipient's friends, family, and social media notifications as well as each other for attention.
What: We've identified 6 keys to standing out from the inbox clutter and using email marketing to reach people who actually want to hear what you have to say.
Why: A carefully-crafted Facebook business page is a great marketing tool, and there’s no reason you can’t have one of the best!
What: Learn how to optimize your Facebook business page for search, post relevant and engaging content for your fans, listen to your audience to build engagement, connect with other companies and industry leaders, and increase your page’s visibility across your web presence.
Why: Just like diet and exercise, SEO doesn't work if you only do it once in a while. This 5-day plan for marketing directors will help you build a lean, strong web presence and keep it healthy over the long haul!
What: Learn how to methodically strengthen your performance with search engines, including what makes content "high quality," what user metrics to track, how social media is related to SEO, and (best of all!) which technical improvements you can hand off to a developer.
Why:
With more than 100 online business listing sites out there, inconsistent information about your company can really hurt you. Luckily, fixing inaccurate listings helps Google see you as more trustworthy and helps potential customers find you wherever they are searching.
What:
This free local listing scan tool from VIEO Design will search your online business listings for inconsistencies and let you know exactly what you need to do to fix errors and optimize your online presence and branding.
What: Get access to our master list of ways to increase customer lifetime value (CLV), organized by broader strategies and drilling down to specific tactics with supporting resources.
Why: Thanks to Google Sheets, we keep our list up to date with new ideas and resources as we find them. You can easily save your own copy to refer back to, make notes, and track benchmarks.
Why: Some things are hard to track—but that doesn't mean it's impossible. If you don't know how effective your digital marketing efforts are, or you're unhappy with your results, do something about it!
What: Our team will be happy to take a look at your current marketing, no strings attached. We'll check out your website, your social media presence, and even your competitors and tell you where, and how, you can improve and earn better results.
Why: If you're not happy with your website, your intuition probably isn't wrong. On the other hand, maybe your website is great, but it isn't bringing in traffic, leads, and customers like you want ... sound familiar?
What: Our experienced design team will examine not only your website, branding, and layout, but how you're using calls-to-action, where you might be losing customers, and what you can do to improve.
Why: Are you struggling to rank against your competitors online? Are you publishing content, but your results are lackluster or inconsistent? Do you have absolutely no idea what keywords you rank for? These are SEO problems, and they're more common than you think.
What: Search engine optimization (SEO) is intimidating, but you don't have to be an expert yourself to do something about it. We'd be happy to analyze your site and walk you through what you can do to improve your performance in search engines so that not only visitors, but your ideal potential customers, can find you online.
Why: A lot of businesses struggle to get the ROI they're looking for from pay-per-click and other forms of digital advertising, but that's often because they aren't applying the inbound marketing approach. PPC can produce results and fit in seamlessly with the rest of your digital presence.
What: As experts in both inbound marketing and PPC advertising, we'd love to discuss how PPC could fit in with the rest of your marketing, how to create campaigns and ad copy for your persona, and how to compile keyword groups that will deliver the best ROI. As always, no strings attached—just great advice.
