What is HubSpot?

HubSpot, a history

HubSpot was originally known for “inbound marketing,” a term coined years ago by HubSpot co-founder, Brian Halligan. Today, the inbound approach is used in far more than just marketing. The inbound methodology can be applied to marketing, sales, and customer service to attract, engage, and delight prospects and customers at every stage of their relationship with your business. Over the years, HubSpot has added tools within their platform to support this "flywheel" business model, leaving behind the older ideology of a more linear, "funnel-like" concept.

A History of HubSpot from a Knoxville Marketing Agency

SUPPORT FOR YOUR BUSINESS FLYWHEEL

Why should you think about your business as a flywheel instead of a funnel? With a funnel, you have to continually add energy at the top to maintain speed, but a flywheel stores rotational energy. Unlike the funnel, a flywheel will continue spinning unless some other force is applied to slow it down. Thinking in terms of a business, happy customers will continue to purchase from you and, better yet, tell friends, family, and strangers about your brand. Unhappy customers or those who have an unpleasant experience with your sales team will slow your flywheel and business growth down. HubSpot's tools help you create, support, and measure your business flywheel.

The HubSpot Growth Platform

The HubSpot Growth Platform includes a full range of software for marketing, sales, and customer service. With the free CRM tool as its core, HubSpot's Growth Platform allows you to easily connect to all your favorite tools and track your entire customer journey. This platform is perfect for businesses of every shape and size because it grows as you do!

Marketing
Sales
Service
CRM
HubSpot Training

Get found online

Blog HubSpot’s blogging tools help you create SEO optimized blog posts and provide comprehensive reporting on your blog's success and business impact.
Landing Pages Using HubSpot’s drag-and-drop editor, you can create lead-capturing landing pages and A/B test them over time for continuous improvement.
Social MediaHubSpot’s social media tools let you schedule social media posts, assign posts to specific campaigns, monitor terms, monitor engagement, analyze performance, and measure the ROI from your social media efforts. Works with Facebook, Instagram, LinkedIn, YouTube, and Twitter.
Content Strategy HubSpot’s content tools add power to your SEO efforts by helping you organize your content structure from pillar content pages to subtopic clusters. With these tools, you can measure the success of specific topic clusters for driving visits, leads, and customers.
Seo HubSpot’s native SEO tools help you identify optimization issues across your entire website, better optimize your pages to get more organic traffic, and get SEO tips for new pages and posts you create. With Google Search Console integration, you’ll also get insights like average organic search ranking position, total impressions, and clickthrough rate.
Ads Connect accounts from HubSpot’s supported ad networks to leverage data from your HubSpot CRM and web analytics to inform your ad campaigns. You’ll be able to create audiences and see which ads are generating the most leads and customers.

Convert & nurture leads

Email MarketingAdvanced email marketing and contact list segmentation tools will enhance your marketing strategies with extensive personalization options. You can send bulk emails tested and optimized for different inboxes and device types.
Marketing Automation Marketing automation workflows will save hours of time on internal and external tasks and communications triggered by enrollment rules you set. Using an intuitive visual editor, you’ll be able to build robust customer journeys.
Ctas The Call-to-Action (CTA) tool lets you quickly create CTAs to display in strategic positions throughout your website and blog. HubSpot's Smart CTAs can dynamically change for different types of website visitors to better personalize their experience based on the rules you set.
video You can host and manage video files within HubSpot and embed them onto website pages and in your social media posts. You can also add CTAs and forms within your videos, and track performance.
conversational bots You can scale HubSpot’s live chat further using bots. Bots can qualify leads, collect and store contact data, book meetings, and send leads to the right salesperson.
a/b testing With A/B testing, you can run A/B tests on landing pages, CTAs, and emails to hone in on the best performing variations in copy and design.
live chat With HubSpot’s live chat tools, you can have 1-to-1 conversations with visitors as they browse your website and provide the information needed to turn them into qualified leads.
forms HubSpot’s forms tools let you create pop-up, embedded, standalone, and collected forms to convert leads online and gather the contact details you need to nurture leads and customers.
smart content Using smart content in HubSpot, you’ll be able to personalize the experience in your email marketing and for your website visitors. Smar content allows you to use rules to show different content to different audiences — even to anonymous visitors.

Measure Revenue

campaign reporting HubSpot’s campaign reporting allows you to group specific content pieces into a campaign and understand how each blog post, landing page, social post, email, and other sources are contributing to your goals.
website traffic analytics HubSpot has a multitude of reports and reporting dashboards including website traffic analytics. You’ll be able to see how your content is performing with detailed filters, like bounce rate, average time on page, visitor-to-contact conversion rates, and more.
attribution reporting HubSpot’s reports give you in-depth, customizable data on your marketing performance, so you know how you're doing and where to improve. The attribution reports are particularly powerful for understanding what content and marketing sources are converting the most leads and customers.

Work Smarter, Not Harder

Sales Process automation
email tracking: open, clicks, & replies
lead activity notifications
gmail & outlook integration
calling

Close leads faster

meeting scheduling
tasks & activities
1:1 video
live chat

track, forecast, & improve

Pipeline management
rep productivity performance
deal forecasting

Organize & track customer communications

Ticketing
live chat
conversations inbox
conversational bots
calling
team email

Help & Delight Customers at Scale

knowledge base
1:1 video
templates
email sequences
task automation
ticket automation

Measure & Improve customer experience

time-to-close reports
tickets closed reports
rep productivity performance
customer surveys

unify your marketing, sales, & service databases

contact management
company records
forms

share context between teams

contact activity
contact & company insights
documents

organize & track customer communications

reporting dashboard
conversations inbox
team email
live chat
conversational bots
tasks
deals
ticketing

In-Person HubSpot Training

custom developed to your business need
catered to you hubspot level/subscription
focused on your training goals
hubspot certified training expertise

Interactive Workshop Format

includes live practice
hands-on experience
q&a format for clarity

HubSpot Partner Support

Full disclosure: as a Gold Tier HubSpot Partner Agency, we're pretty big fans of HubSpot's software, certifications, and training resources. We use HubSpot every day for ourselves and our clients and have been since 2013. We love experimenting with new ways to leverage this powerful growth platform. In fact, we've been innovators in using HubSpot to find and evaluate the best possible job candidates.

As HubSpot partners, we are not only incredibly driven to get the results our clients using HubSpot want, but we're required to meet a Customer Happiness Index, as well. In our experience, one of the best ways to keep clients happy is to consistently demonstrate the ROI of our efforts, and HubSpot's closed-loop tracking capabilities make it easy.

When you're choosing a HubSpot partner, it's extremely important to find a good fit. After all, you'll be working closely with that agency for a long time if all goes well. Why choose VIEO? We're grateful to our friend Leia Dudek, a Channel Account Manager at HubSpot, for summing it up so well:

In short, working with the team at VIEO is like working with family. They take the time to listen and offer creative ways to help their clients grow their businesses. The culture at VIEO is also second to none which is paramount to the success of their clients. Not to mention, they are multifaceted. Of course they can offer superior services within marketing, but should a prospective client also have the need to grow sales efforts or design a process around support, they can do that too. By hiring VIEO as your agency, you get the whole package with an incredible staff behind it. You cannot go wrong by hiring this team.

-Leia Dudek • Channel Account Manager at HubSpot

IF WE SOUND LIKE THE KIND OF PEOPLE YOU'D LIKE TO WORK WITH, WE'D LOVE TO CHAT!

As always, no strings attached—we're here to answer your questions and find out whether or not HubSpot is the right option for your company.