HubSpot, a history
HubSpot was originally known for “inbound marketing,” a term coined years ago by HubSpot co-founder, Brian Halligan. Today, the inbound approach is used in far more than just marketing. The inbound methodology can be applied to marketing, sales, and customer service to attract, engage, and delight prospects and customers at every stage of their relationship with your business. Over the years, HubSpot has added tools within their platform to support this "flywheel" business model, leaving behind the older ideology of a more linear, "funnel-like" concept.