Candice got her professional start at 15 when she joined Fee/Hedrick Entertainment, where she would spend 6 years learning about the entertainment industry. During that time, she was mentored by some of the biggest names in East Tennessee travel and tourism, ultimately growing into a role in the corporate division while attending college.
After graduating from Lee University with a degree in public relations, Candice began working at a digital agency, where she trained to be a digital marketing and ROI analysis Jedi.
Her 13 years of marketing experience have spanned traditional marketing strategies as well as digital tactics, especially email marketing, SEO/SEM, Google Display Network and Adwords, content marketing, and social media campaigns.
Her favorite parts of working in business development are growing a client base and connecting companies with the answers they're looking for. To do this, she spends a lot of time researching emerging technologies and new market opportunities, as well as learning everything she can from those around her.
A native New Yorker transplanted to Tennessee, Candice has taken full advantage of the area's natural resources. She usually spends her weekends hiking, rock climbing, and even trail running (though she's earned some wicked bruises that way).
She also enjoys mentoring younger people who are just entering the digital marketing world and volunteering with the Down Syndrome Awareness Group of East Tennessee. In her few remaining free hours, Candice can be found at the Data Science KNX Meetup discussing site analytics.