As VIEO’s Content Marketing Strategist, Nikki works with clients to ensure their digital marketing needs are met through creative, impactful, search engine-optimized content that aligns with their business goals. Using an approach that combines personalized attention with data-driven insight, she adapts the latest industry trends and analytics to develop customized content plans that are effectively targeted toward building engagement, brand recognition, and sales conversions.
Desk Aesthetic: Enthusiastic Dragon-Con Attendee
Nikki’s assertive work with a red pen has left many sentences quaking in their boots – and many clients getting better leads with her flawless copy. Her sharp eye and quick thinking create innovative, effective strategies – and no two are ever quite the same.
Her past work runs the gambit of brand strategy, communications, magazine editing, music and show reviews, and editing for Apple News. Each industry presented new challenges and strategy techniques – Nikki was, and continues to be, there to tackle them.
Her favorite parts of client work are the opportunity to sharpen her expertise in a variety of fields and creating impactful content that gets you the results you’ve been hoping for.
There’s more to our fierce strategist than her ruthless, fueled-by-true-crime-podcasts copyediting.
When she isn’t literally juggling her three cats, you can find Nikki hunting for books on Tudor England she hasn’t already memorized, getting absorbed by her new favorite anime, or saving the world (usually in video games, but sometimes for real – you’re welcome).