Redneck Resort needed a website design that was just as unique as their venue to appeal to their clientele of avid truck "mudders." This gave VIEO the rich visual direction we used to create an interactive, responsive WordPress website with ecommerce integration.
The resulting Gold ADDY-Award winning website featured custom animations to engage visitors, including a skyline in the header that transitioned from day to night depending on the time. The evening sky featured twinkling fireflies, while the daytime version included the brighter colors of a vibrant Tennessee sunrise.However, this robust site wasn't only about the visuals—enhance functionality included member registration, BigCommerce, and event calendar integrations, allowing visitors to plan their visit and purchase tickets and gear from the online store.
I'm a skeptic, a perfectionist, a writer, working in marketing. As you may imagine, when we began searching for a company to create our website cynical thoughts surfaced. On top of that, the project we had before us was a bold task: How do you create a professional and clean look for a mass of carefree, mud loving, all-American rednecks?
Our staff came to the small VIEO round table with our ambitious sketches, wild photos, overwhelming ideas... and wrestled with VIEO's suggestions as they sketched their own ideas on the glass walls. Weeks of minor edits, major requests, multiple apologies (on my end) for asking for so many tiny changes... VIEO's patience, persistence, professionalism, and passion for what they are so good at impressed our staff and swept away the skeptical uncertainties.
The end product? Amazing. I'm not sure how they did it, but our website was more than we hoped for. A perfect blend of redneck fun, minimal clutter, professional design, and ease of use. Thanks Holly, Tim, John, Paul, Casey, Rob and everyone at VIEO! And on top of gaining a great website, we gained new friends.