Award-Winning Website Design

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Unbroken website on devices

An Engaging, Visually Rich Ecommerce Design

When our long-time client Ballantyne Brands launched a new line of vape juices, UNBROKEN Liquid, they needed a new website design to showcase these exciting products in a compelling way.

On one hand, the new design needed to be visually engaging and educate potential customers and wholesalers about the new products. At the same time, it needed ecommerce functionality to manage inventory and allow wholesalers to purchase stock. The final product not only accomplished the business goals for UNBROKEN, but was awarded a Silver ADDY Award at the 2016 Knoxville ADDY Awards.

When VIEO Design began creating a new responsive WordPress website with ecommerce integration, our goal was a design that focused on rich visuals evoking the misty Amazonian rainforest from which the UNBROKEN flavors are derived.

The imagery used in the design showcased the various fruits and rare botanicals used to create the flavors, and we incorporated rustic wood grain elements to reflect the unique hand-carved product display stand available to vendors that displaying the new line in their stores. 

Other special functions and features include:

  • Video background 
  • HubSpot integration
  • Special inventory management for bulk package purchases
  • Dynamic product display based on user type (wholesale or retail)



Derek Tharpe Headshot

Without a doubt, VIEO Design has been the key to our success in launching, establishing, and growing our web presence. As a relatively new entrant into an explosive growth category, the time and energy they’ve put forth cultivating our business is beyond belief. From the look and feel of our webpages, to the optimization of our brand in all relevant search engines, time and again VIEO has delivered exceptional results.

Derek Tharpe
National Category Manager, Ballantyne Brands, LLC

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